Sonika Malhotra, co-founder and global brand director of Love Beauty and Planet, speaks with eMarketer vice president of business development Marissa Coslov about the beauty brand’s marketing priorities, from building trust with its customers to making sustainability accessible.
The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment.
Nielsen announced it will be rolling out a cookieless identity resolution system next year, which is especially important for marketers looking to measure their ads as third-party cookies are phased out.
BuzzFeed and HuffPost are the latest publishers to merge in an attempt to scale—the media industry continues to lose ad dollars to the duopoly in a year when the pandemic has only weakened the industry.
The political and social turmoil in the US this year has inspired an unprecedented number of companies to speak out on social media or work to effect change within their companies.
YouTube introduced an audio ad format, which may seem like a strange move given a slim portion of users listen to the app in the background, but its large user base could make the format worthwhile.
Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.
Though many companies struggle with diversity and inclusion in their advertising, some are making strides.
On November 3, Californian voters approved Proposition 24 to pass the California Privacy Rights Act (CPRA). The final result was closer than pre-election polls suggested, but nonetheless 56% of voters approved the measure.
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
WPP, in a push to consolidate creative and digital teams, will merge agencies Grey Global Group and AKQA to form AKQA Group.
Despite larger drops in ad spending overall, content marketing will only drop 1.5% to $63.34 billion, according to new estimates from Borrell Associates. That’s partly due to the large percentage of content marketing spend that goes to digital—nearly two-thirds (66.3%) of the content marketing industry this year, per Borrell—and digital’s comparative strength versus the overall ad market. We estimate that digital ad spending will be far more resilient during the pandemic, growing 7.5% while total media spend will drop 4.1%. Accordingly, digital will be the only channel of the 11 in the study where content marketing spend will increase this year.
Apple is facing new privacy complaints in Germany and Spain from a privacy advocacy group that says the existence of IDFA violates the General Data Protection Regulation (GDPR).
Security: Menlo Security raised $100M for cloud-based security services—to address the shift to remote work, companies like Menlo Security are tapping into the growing enterprise interest in the Zero Trust security model and should see strong adoption of cloud-based services into 2021 and beyond.