Fresh off an FTC settlement, the platform now faces a data breach—fueling doubts about its security and jeopardizing its acquisition by Wonder Group.
Consumers are turning to multiple channels to research and discover new brands, and marketers need to know how to interact with customers in each of these places to encourage them to buy. “Knowing where your consumers discover and research products allows brands to invest in marketing dollars in the channels that drive the biggest impact,” said Cristy Garcia, CMO at impact.com, on a recent EMARKETER webinar. “Without that, you're flying blind.”
Consumers won’t order toilet paper online unless it arrives quickly: That insight led Amazon to speed up shipments, a push that has made household essentials its fastest-growing category.
Estée Lauder expects net sales to fall up to 12% this quarter: That exceeds the 6.8% decline analysts forecast and shows the need to adapt amid deep staff cuts.
Calvin Klein owner PVH blacklisted by China in retaliation for US tariffs: The company could be forced to exit the country, depriving it of an important growth market.
PepsiCo leans on value, healthier snacks to drive sales in 2025: But the CPG company expects growth to be muted as consumers focus on price.
In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.
The year started with a flurry of commerce media news, from Meijer Media expanding into off-site channels to Microsoft’s new ad capabilities.
Chinese consumers need spending incentives: Government subsidies are boosting sales for EVs and appliances, but lack of support for other categories weighs on demand.
Retail mergers get the go-ahead: A judge cleared Tempur Sealy’s $4 billion Mattress Firm acquisition, setting the stage for a more permissive FTC.
Shein regains access to India for the first time since 2020: The move comes at the same time that it faces significant challenges in both the US and EU.
DECK PENDING - 01/31/2025
Retail workers don’t have the same leverage they did a few years ago: But recent moves by Costco and Starbucks suggest that unions can exert some pull.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
This week, online reviews convince Gen Zers, Valentine's Day breaks records, and where consumers learn about new products.
Gen Alpha’s shopping journey starts and ends on digital, with parents facilitating the way.
Rates are hovering around 7% and customers waiting to buy may need some alternative strategies.
Holiday spend, international transactions, and non-card payments boosted growth
Despite growing demand, the ACH Network may struggle to keep up this momentum as real-time competitors advance