Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery “Shop Like a Billionaire” tagline several times on Fox during and after the broadcast of the big game. Here’s what you need to know.
Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.
There’s a notable shift in where consumers buy groceries online: Mass merchants are attracting more monthly active users while grocers see their numbers decline.
DoorDash has 50% more DashPass subscribers than it did a year ago: Growing that subscriber base should help it drive customer retention and boost basket sizes.
Black consumers prioritize brands that prioritize them: A new study highlights companies that resonate with a demographic group with growing purchasing power.
The bank wanted to introduce credit cards for its retail customers but gave up on the idea after shifting its strategy to weather economic headwinds.
Amazon cuts ties with European distributors in latest cost-cutting measure: The move will reduce the retailer’s expenses while pushing more vendors to its third-party marketplace, but could worsen product selection and customer experience.
Aldi’s UK hiring spree signals inflation’speak: The grocer plans to add 6,000 employees in the market throughout 2023.
CPG companies need to find a new playbook: Nestlé is the latest to report falling sales volumes due to price increases as shoppers look for cheaper options.
Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.
TikTok pushes to streamline social commerce: The company is quietly testing an in-app checkout feature with brands such as Pacsun, Revolve, and KimChi Chic.
Online purchases will account for a growing share of total US retail returns.