Chinese consumer spending dipped below pre-pandemic levels during Golden Week holiday: While there were some positive signs—including higher daily spending—sentiment remains subdued, which could bode ill for Singles Day.
Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.
We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.
53% of US holiday season digital sales will come from mobile this year, per Adobe Analytics data. That marks the second consecutive year mobile has accounted for more than half of holiday sales.
Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.
Democratic lawmakers demand CPG companies stop engaging in shrinkflation: While the practice helped boost companies’ bottom lines, it carries a significant cost.
Temu, Pinduoduo anger Chinese sellers as push for lower prices and generous returns policies eat away at profits: That could complicate the former’s efforts to win over US merchants
Luxury ecommerce is a tough place to play: That’s why Cartier owner Richemont is selling Yoox Net-A-Porter to Mytheresa—one of the few platforms that has found sustained success.
Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.
Amazon still hasn’t figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.
We expect Cyber Five retail ecommerce sales to grow 5.6% this year: A strong US economy bodes well for that crucial stretch, as well as the broader holiday season.
B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.
It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.
As these solutions gain traction, the line between debit and credit is blurring.
“[Last-click attribution is] the devil marketers know,” said EMARKETER’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.
B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.
Over three quarters (78%) of US consumers say they’re likely to return packages to a convenient, attended location inside, according to a June 2024 survey from Narvar. Nearly as many (71%) would use home pickup for their returns at a time they select.
Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers’ price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That’s why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.
This feature will help Venmo catch up to other P2P apps and bring in more frequent users.
The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.