As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.
Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to EMARKETER’s latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.
As the path to purchase becomes more fragmented, brands must be everywhere the customer is—and retail media partnerships are stepping up. “There really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,” Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. “Every conversion point is a brand-building opportunity.”
Measurement and attribution are the most critical advertising capability or media investment for over half (53%) of retail marketers worldwide, according to November 2023 data from Mediaocean.
The retail media landscape is evolving rapidly, requiring brands, networks, and tech partners to optimize and enhance their ad solutions and capabilities. Here are three recent announcements.
Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here’s what to expect from the industry this year.
7-Eleven to close nearly 450 North America stores as it struggles to adapt to shoppers’ shifting c-store habits: The retailer is also investing in digital and loyalty programs and improving its food options to win back customers.
Just Eat Takeaway expands retail media offerings with Rokt partnership: The delivery company joins DoorDash, Instacart, and Gopuff in enhancing its ad capabilities
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.
Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common—and controversial—trends from the event.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.
PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
While conditions are improving, the warning signs haven’t gone away completely
But this isn’t a sign that the cashierless tech industry is struggling. Grabango’s big-name competitors are ramping up their operations
The potential ban on interchange for the taxes and tips could dampen issuers’ revenues and encourage other states to follow suit
Consumers are cautious with their spending, so retailers must maximize every interaction in the purchase funnel. Here are three ways retailers may be leaving money behind, and what you can do about it.
Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.
Temu’s international expansion hits regulatory roadblocks: Governments around the world are scrutinizing its business practices and taking measures to protect local retailers.
India’s festive season kicks off on a high note: Strong early spending is a promising sign for brands like Apple and Amazon India that are investing heavily in the rapidly growing market.
Not every restaurant chain is joining the value war: Chains such as Potbelly, Chipotle, and Red Robin that cater to slightly more affluent consumers are using a lighter touch to attract customers.