As digital makes up more remittance share, providers need to compete on costs and find new ways to bolster revenues.
But it needs to accelerate adoption of Klarna Plus before it can commit more resources to those efforts.
The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.
Off-site and on-site display ad spending will each more than double over the next five years.
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as the digital advertising landscape grows more complex, incrementality has become more important than ever.
Shein moves one step closer to a London IPO: The retailer filed confidentially to go public in the UK as it struggles to navigate tensions between the US and China.
Target looks to its online marketplace to drive growth: The retailer’s new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.
Magazine Luiza helps AliExpress expand its foothold in the Brazilian market: The two struck an unusual deal to sell on each others’ platforms.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
Australia may let merchants add BNPL surcharges to pass these costs on to consumers, but this likely won’t solve the problem
For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs
This limits the networks’ opportunities in the market as they try to capture growing travel spend
US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.
For advertisers—and consumers—the biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements.
68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.
India quick-commerce startup Zepto raises $665 million to capitalize on surging demand: Rapid deliveries are gaining share of the country’s nascent ecommerce market, pushing heavyweights like Flipkart and Reliance to join the fray.
The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.
The partnership reportedly causes the bank to hemorrhage millions of dollars per month.