On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.
Inflation is on the rise and the competition for consumer dollars is heating up between restaurants and retailers. Here are five insights into how consumers are purchasing their food as prices continue to rise.
With a booming economy and a flourishing middle class, Indonesia has become an intense battleground for leading ecommerce players, including Shopee, Tokopedia, and TikTok Shop.
Estée Lauder struggles with tepid demand in China, North America: That’s complicating its efforts to turn its business around.
Amazon’s introduction of ads on Prime Video boost advertising revenues to $11.8 billion in Q1: Streaming strategy and retail media dominance key to 24% year-over-year growth.
Etsy blames weak discretionary demand for earnings miss: The company is relying on its gifting feature to spur traffic as it continues to lose ground to Amazon and Walmart.
DoorDash delivered strong top-line results in Q1: The total order volume rose 21% during the quarter and the company gained share in “virtually all lines of business.”
On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media.
The company wants to grow profits by accelerating branded checkout and operating more efficiently, among other priorities
The deal fits into Barclay’s strategy of diversifying its co-brand portfolio to grow its US credit card business
Growing this partnership should help Marqeta diversify its client base and rely less on Block
Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.
Over two-thirds (68%) of US adults somewhat or strongly agree that dynamic pricing (the practice of raising prices when demand is high and dropping them when demand is low) is price gouging, per a March 2024 CivicScience survey.
Shein looks to combat Amazon head on: The fast fashion company aims to broaden the scope of its platform by luring companies like Hasbro to sell on its marketplace.
Instagram’s charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators’ content to provide more visibility and bolster discovery.
Peacock to boost streaming prices just before Summer Olympics: Second price rise in two years shows resolve to lift average revenues per user.
Walmart leans on grocery, AI as it tries to keep pace with Amazon: The retailer’s new private label aims to attract wealthier shoppers, while its tech investments will improve efficiency.
Amazon beats estimates as advertising, profitability push delivers results: The retailer’s spring sale and Prime Video ads helped drive a 13% increase in revenues.