On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
Amazon expands one- and two-day delivery to rural areas: The retail giant’s growing logistics infrastructure aims to speed up deliveries, which in turn should boost order frequency.
The company launched a slew of new product and services. So far, it’s bet is off to a solid start
Temu generated more in sales in the first half of 2024 than it did in all of 2023: The retailer’s momentum shows no signs of stalling, but government scrutiny and discontent among sellers could force a change in strategy.
They want the agency to clarify its proposal to reflect differences between credit cards and BNPL. They’re not wrong
While the Pix capabilities can bring in users, the app likely won’t convert users into long-term CBDC adopters
P&G and Unilever appear to have turned a corner: Both CPG companies saw volumes tick up in their most recent quarters. But they aren’t out of the woods yet.
Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.
Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.
Sam’s Club Member Access Platform (MAP) is launching display ads within its Scan & Go mobile checkout experience as an expansion of its omnichannel retail media formats. The move puts smartphones at the center of in-store retail media advertising, a move more retailers will likely make.
Unionized Apple Store employees taste victory with landmark collective bargaining agreement: But the advantage lies with the tech giant as organizing momentum stalls.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
McDonald’s sales fell for the first time since 2020: The company’s overreliance on price hikes led it to lose its “value leadership” positioning. Reestablishing that role is the key to its turnaround.
7-Eleven looks to give consumers a fresh reason to stop in: The company is adding more high-quality products to its stores.
The biggest Prime Day on record gave loyal consumers even more of a reason to love Amazon. Millennials shopped more conservatively during the sale this year, yet continued spending at other retailers. Meanwhile, retail competitors rode the wave of heightened buying intent. Here are five key stats on Prime Day that you didn’t know.
Prada bets on Hong Kong despite near-term headwinds: While tourism is well below pre-pandemic levels, the opportunity for favorable rents and easy access to mainland Chinese consumers is too good to pass up.
While some consumers’ finances are improving, other consumers are falling deeper into debt
It will likely mirror the rules forming in the US, regulating BNPL providers as credit card companies
The last-mile delivery market is in flux: Retailers' desire to curb ballooning costs presents an opportunity for companies like DoorDash to grab share from UPS and FedEx.