Gen Z is Pinterest’s largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.
When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast.
The launch should help speed up Canada’s digital payments transformation, which has fallen behind other countries
Walmart is bringing more of its financial services in-house—but Capital One may not sweat the loss, either
US consumers belonged to a total of 17.9 loyalty program memberships in 2023, up from 14.8 in 2019, according to a June 2023 report from Bond.
After boosting the D2C model over the last decade, digitally native vertical brands (DNVBs) face a slowing market, with sales growth declining every year through the end of our forecast period in 2028. That means acquiring customers and revenue can’t solely be done through online channels such as social media, as DNVBs have relied on in the past. Here are three ways DNVBs can continue the momentum of their digital buzz.
Key stat: By 2028, in-store retail media spend will reach over $1 billion but will make up less than 1% of total omnichannel retail media ad spending.
Google could help shake up the Indian ecommerce market: The tech giant will invest $350 million in Walmart-controlled Flipkart and plans to bolster the Indian company’s tech infrastructure.
Golden Goose soars toward IPO: But its timing could prove challenging given the high-profile struggles of labels like Kate Spade, Stuart Weitzman, and Gucci.
Amazon boosts warehouse investment in a push for faster delivery speeds: The retailer is back in logistics expansion mode as it strikes back against Walmart and Temu.
Restaurants ramp up hiring in preparation for a busy summer season: But operators face an uphill battle to win over value-conscious customers.
Creators are diversifying their revenue streams beyond influencer marketing. That’s a net positive for the creator economy, but it also puts some creators in direct competition with brands for consumer spending.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Nearly a quarter (23%) of US adults say they research a product online and purchase it in-store, according to a November 2023 survey by ESW.
A2A payments adoption is more mature in the UK than in the US, making it a better market to launch the product
It’s going all-in on AI to protect consumers from an expected $13.73 billion in card payment fraud this year
Many BNPL firms already offer the consumer rights the CFPB wants to enforce, but the rule will have broad implications for BNPL and other fintechs
October’s and November’s share of US digital holiday consumer spend has not shown a consistent increase since 2018, despite retailers moving their holiday sales earlier, per an April 2024 report from Comscore.
Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer’s Olympics, and Amazon added shoppable ads to its Amazon Prime platform.
The housing market continues to flounder: As long as it remains hard for consumers to buy a home, brands and retailers tied to housing will likely struggle.