The added perks will likely appeal to Gen Zers and help meet their credit card reward demands
The CFPB is trying to supervise large payment apps as the lines between Big Tech and payments blur. But it’s unclear how Trump will shake up the agency
The evolution of connected car technology is driven by consumer expectations for seamless digital experiences. Drivers are willing to pay for advanced connectivity, though significant gaps remain between consumer demands and current capabilities.
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.
Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn’t easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands’ consumer trust.
Traditional in-store activations tied to events like Black Friday are becoming increasingly crowded and predictable. To connect more meaningfully with consumers, brands are rethinking the retail calendar to engage shoppers year-round.
The BNPL provider has been prepping for this for years. Its profitability push and cost-cutting initiatives should set it up for a strong listing
His aggressive antitrust approach could delay—or stop—the proposed merger. But his confirmation is a long shot
The wallet is pushing new features to help increase app engagement and maintain customer loyalty
Retailers prepare for looser antitrust scrutiny under Trump: The environment is likely to be more favorable for blockbuster mergers like the Kroger-Albertsons deal.
It will take time to get Advance Auto Parts back on track: The retailer’s long-term strategy includes the short-term pain of cutting jobs and closing over 700 stores and four distribution centers.
Tensions between Ben & Jerry’s and Unilever reach a boiling point: The ice cream brand sued its parent company for breaking its promise to allow the subsidiary to set its own social mission.
Burberry returns to its roots: To turn its fortunes around, the struggling luxury company will undo its brand elevation strategy and focus on outerwear and scarves.
Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.
Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.
Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.
Cava’s brand positioning resonates with consumers: It stands in stark contrast with Sweetgreen, which is adding new proteins and testing fries to broaden its appeal.
On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Global personal luxury sales will contract this year: That will be the first decline since the Great Recession as weak spending in China weighs on the broader market.