Although price is crucial in back-to-school shopping this year, consumers are ready to spend. Discounting will be essential for retailers to secure their share of back-to-school sales, as will employing omnichannel strategies to connect the physical and digital experience.
“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
TikTok Shop reverses course on European expansion yet again: The marketplace will launch in Spain and Ireland as early as October as it tries to catch up with its competitors.
Transferring some Walmart cardholders to Quicksilver will help it capture more consumer spend and retain customers as the Walmart tie-up ends
The launch helps the NPCI expand the UPI’s use cases and can boost the payment method’s fast-growing volume
That may damage its customer relationships and prove costly when the UK’s new fraud rules go into effect
Albertsons’ same-store sales rose 1.4% in Q1: The grocer expects headwinds due to the confluence of rising labor costs, declining margins, and the cycling of food inflation.
LVMH’s growth cooled in Q2 as consumers reorient spending: While the weak yen boosted international sales, price hikes are turning off aspirational shoppers.
FTC wants to know how companies use AI to adjust prices: “Surveillance pricing” targets prices to individual consumers, which is a bad look for retailers.
“Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.
Younger generations are social first; older generations begin in a web browser.
Despite a slow start, foreign sanctions, and tight digital regulations, generative AI is emerging as a significant force in China.
Unilever begins the process of selling its ice cream business: A sale could boost profitability and enable it to steer clear of controversies over Ben & Jerry’s political stances.
Amazon returns partnership is a huge hassle for Kohl’s, Staples employees: Despite an increase in foot traffic, the constant deluge of packages fails to deliver the expected sales bump.
McDonald’s $5 meal deal boosts traffic: The company plans to seize on those gains by extending the offer as it looks to bolster “affordability plans” through the rest of the year.
Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.
igh delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL.
Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.
The proposal aims to protect workers against fees, and while implementation may be costly, it should help the industry move forward
The company is setting itself up for long-term growth, but the looming threat of the swipe fee battle remains