Merging subscriptions and live events, Patreon buys Moment: aiming for a robust creator ecosystem in the digital age.
Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”
Physical stores are a massive untapped opportunity for advertisers, and as retail media evolves, more networks are beginning to explore in-store media formats. Here are three recent examples.
Uber launches tourism offering in Turkey as part of travel push: The company is looking to capitalize on the huge numbers of users who already use the app when traveling.
Zara tests more frequent store deliveries to keep up with demand: The move could keep Shein at bay as the latter tries to figure out its brick-and-mortar strategy.
On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.
Amazon tests Agility’s humanoid robot in warehouses: Digit will work alongside humans and do some of their work. We can expect the move will fuel workforce disruption anxiety.
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
This can improve the user experience for Apple Pay but may reduce customer loyalty to the Discover app
It launched 10 features powered by the technology, which is starting to gain ground in payments
A Gmail integration lets PayPal users conveniently track all of their packages whether they were purchased via PayPal or not
Snap offers tools to empower brand-creator partnerships: New features bring more money-making opportunities and point to the rising importance of influencer marketing.
Chinese consumers have grown thrifty: That’s driving Alibaba and JD.com to offer consumers large rebates and steep discounts to drive spending and fight off their competition.
Amazon takes a concrete step to make its packaging more sustainable: The retail giant updated its first automated US fulfillment center to eliminate plastic packaging.
Pret plans to quintuple its US footprint by 2029: The sandwich chain wants to grow its presence in the suburbs and transportation hubs as the return to office stalls.
Nestlé isn’t worried about appetite suppressants hurting sales: The company is developing complementary products that could offset any impact to its snack business, even as the long-term impact on food demand remains unclear.
Retail sales growth is expected to be solid over the holidays: However, there’s some cause for concern given that consumers plan to buy from fewer retailers than in years past.
Amazon adds a Consult-a-Friend feature to its mobile app: The move represents the retailer’s latest attempt to transform the way that consumers engage with its platform.
Macy’s sets up shop in the metaverse: The retailer is banking on virtual experiences to raise awareness for its brands and deepen shopper loyalty.
Restaurant aggregators successfully woo convenience-oriented consumers: DoorDash, Uber Eats, and others are targeting gamers, Gen Zs, and other audiences with higher order frequencies to boost sales.