Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.
Foxtrot may not have had its last dance: In an unlikely turn of events, the retailer’s former CEO bought the chain’s assets and plans to reopen about a dozen locations this summer.
Sportswear makers see blue skies ahead: Demand for athletic apparel is boosting brands like On Running, Hoka, and lululemon, while incumbents look to the Olympics to boost awareness.
TJX turns to body cams to combat retail theft: The retailer expects its efforts to keep shrink flat YoY, but critics say the technology is just for show.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
Dollar Tree, Hanesbrands, VF try to cut their losses: All three are looking to offload underperforming assets to protect their core businesses.
Inditex is seeing positive momentum in Q2: The retailer’s sales are accelerating as its investments in stores and logistics pay off.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
The solution will give merchants more control over their payments experience, which can be vital for conversions
They’re skipping no-fee starter cards as they look to capitalize on the card’s status symbolism and expansive rewards
Despite the buzz of mobile shopping, retailers need to offer a seamless omnichannel checkout across mobile, desktop, and in-person retail
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
Fast-food chains hope value meals hook customers: While Jack in the Box, McDonald’s, and Burger King turn to promotions amid sluggish demand, consumers keep splurging on pricier options like Cava.
Etsy loses ground as it fights “Amazonification” of its platform: The marketplace is cracking down on overseas sellers, but sales continue to fall.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.