Google said today it is rolling out its Product Studio tool this week, which uses AI to help merchants create and manage product imagery. If that sounds familiar, it’s because Amazon Ads launched something similar last week. But it’s not just Amazon and Google that are leaning harder into generative AI. Walmart is incorporating the technology into search to give shoppers more relevant results, while Klarna is using AI-powered video to expand users’ time spent with the platform.
Sales are quickly approaching $100 billion. Gen Z’s influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.
Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.
The US economy is in good shape (even if many don’t realize it): The country’s 4.9% annualized growth in Q3 stands in stark contrast to the eurozone's 0.4% decline.
TikTok’s latest strategy to boost social commerce sales relies on AI: The social platform is testing a feature that automatically links users to TikTok Shop without creator input.
Demand for retail space is rising as retailers target brick-and-mortar expansion: We expect the vast majority—80.7%—of holiday sales will take place in-store this year.
Amazon is growing into an advertising titan: The company’s ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.
Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.
On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.
More than half (52%) of US adults have either used shoppable commerce (buying a product by clicking a link directly within or next to a video) before or are interested in it, according to an Insider Intelligence survey conducted by Bizrate Insights. The majority of those who have used it, however often, identify as male (23%) and are between ages 18 to 34 (31%).
On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.
Travel and retail will give a lift to France’s digital ad spending: Both industries will see expenditures rise higher than the country’s overall advertising outlays.
Consumer spending propelled both networks’ volumes upward in Q3. But new rules from the Fed could put a damper on their debit programs.
The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.
Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.
Omnicom is spending $835 million on Flywheel Digital: The deal—which would be the advertising giant’s largest-ever—is the latest sign of the growing influence of marketplaces and retail media.
Skechers, Deckers look to capitalize as Nike, adidas falter: Both companies are embarking on ambitious expansion plans as demand for premium performance footwear booms.
Shein acquires Missguided in diversification push: Adding the UK-based fashion brand to its portfolio could help lessen the regulatory heat the fast-fashion retailer faces as it approaches an IPO.