Retail & Ecommerce
Digital payments in Brazil are getting more mobile, according to 2015 data. Smartphones have more than doubled their share of digital payments users in the past year.
Over 80% of adults approve of individuals sharing access to goods and services, though some worry about fraud.
Retailers increasingly offer customers mobile apps with in-store functions, and according to a September 2015 report by Poq, 71% of in-store mobile app sessions by UK users focused on the store finder.
Many consumers are not downloading and using mobile apps because of increasing privacy and security concerns, according to 2015 research. Some have even deleted an app or stopped using it because of this issue.
Young adults who make digital purchases in Singapore are fair frequent buyers looking for products they can’t get easily elsewhere, according to 2015 research. Most research new purchases at least weekly.
Print coupons remain an important promotional tool for retailers. And even though Wal-Mart decreased its circulation of freestanding insert (FSI) pages, the big-box retailer still retains the top spot among retailers who distribute these promotional materials, according to 2015 research.
Retailers are concentrating on a variety of initiatives in 2016. Mobile—like responsive design and app development—as well as basic marketing activities—including search optimization and customer acquisition—are top on their list.</p>
Retail ecommerce spending in Australia surpassed $19 billion last year, eMarketer estimates, and research suggests the most common purchase categories include tickets, travel and apparel.
When it comes to a retailer’s mobile site, user reviews are the top feature that consumers expect to see, according to a September 2015 survey. Customer support is also key.
More than ever before, shoppers in the UK set out on their path to purchase via digital channels. However, where they make their final purchase is much more varied, with the digital element less marked.
Consumers say they want the option to buy online and pick up purchases in-store, and according to research, many retailers are seeing their customers do just that. Some are seeing in-store pickups account for as much as 30% of all ecommerce sales.
Marketers may find it difficult to surprise and delight consumers—but research among internet users in Canada suggests there are several promotions almost equally beloved by brand loyalists.
The number of internet users living in a household with an Amazon Prime subscription has grown year over year, according to research. In December 2015, there were nearly 41 million US Amazon Prime households.
Retail mcommerce sales will account for a quarter of all ecommerce in the US this year.
Multichannel shoppers in Brazil are a genuinely omnivorous bunch, according to Q3 2015 data. Multidevice users are almost equally likely to complete a purchase on a smartphone, tablet or PC.
Nearly half of US mobile users are interested in mobile-based account control for debit cards, like tools to help them control their spending and avoid fraud.
Thomas Meyer, co-founder of Mobile Now Group and a veteran of the China mobile scene, encourages Western brands to advertise and sell via WeChat.
Magnus Jern, president of the Mobile Application Solutions Division at DMI, a creator of mobile apps for global brands, discusses how consumers are using mobile apps to influence purchasing decisions, conducting research and shipping in-store purchases to their doorstep.
Retailers like Wal-Mart, Target and Walgreens made significant sales gains in 2015, and are expected to be still bigger by 2020. Amazon, another top retailer, is projected to have the highest growth, according to 2015 estimates.
More digital buyers are researching products on the day of purchase than before or after it, according to 2015 data.