Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.
Halloween spending is poised to hit a record high this year: NRF’s forecast expects sales to jump over 15% as more consumers participate in holiday-related events.
H&M is the latest fast-fashion retailer to charge for online returns: While the move could help cut costs, it could also dampen consumers’ desire to shop.
Mercedes-Benz collaborates with Nvidia to use metaverse-based “digital twins” to design more efficient factories, targeting electric vehicle production by 2030.
Uber Eats looks to expand its customer base: It plans to begin accepting SNAP benefits next year, as well FSA Cards, Flex Cards, and relevant waiver payments.
Digital health startups to watch: We spotlight medication adherence company Sempre Health and virtual exercise program Bold on the back of fresh funding.
WeightWatchers, Abbott partner on digital diabetes program: We unpack the offering and explore how the companies can get patients living with diabetes to enroll.
Doctors have strong opinions on where healthcare ads should appear: 61% of doctors trust healthcare ads on professional websites vs. on other websites. But almost half are bothered seeing those ads on consumer websites.
On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Microsoft leaks put a timeline on its in-game ad ambitions: The company hopes to earn $1.4 billion in gaming advertising revenues by 2030.
Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.
Darden Restaurants calls out uneven dining demand: While the restaurant chain’s casual brands are thriving, fine-dining sales fell as customers trade down or avoid eating out.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.
Website owners blame AI for Google Search downranking: A seemingly minor change caused an internet uproar. The future of authentic online information is at stake.
OpenAI unveils DALL-E 3: The upgraded text-to-image AI tool could be a boon for marketing and other industries. It also illustrates the generative AI sector’s challenges.
How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media—turns out everyone’s on Facebook—as well as through other channels.
Yahoo tackles the made-for-advertising problem: Its platform Backstage was labeled the largest MFA-free platform for advertisers.
Meta Verified faces creator backlash over support: Signifies hurdles in the shift from ad-revenue to subscription models.