Large retailers are in a prime position for the final holiday push: Amazon, Target, and Walmart are poised to leverage their infrastructures to capture an outsize share of spend and retail media dollars.
US consumers are increasingly motivated by cost rather than loyalty: They expect perks and benefits in return for their brand devotion.
Safety is a concern for nearly two-thirds of retail workers: As employees grapple with rising thefts and more hostile customers, retailers should consider beefing up staff levels.
Led by Apple’s urgency to reduce reliance on China, manufacturers are pouring billions into factories in India that could expand beyond consumer electronics.
Games industry marketing event E3 shuts down: Several contenders are vying to replace the decades-long staple.
The FCC denied Starlink’s $866 million subsidy due to doubts about its technology’s capability. Broadband access for hundreds of thousands of underserved users will be delayed.
OpenAI only reported $44K in revenue last year: Despite huge revenue projections overall, its nonprofit arm reported minimal earnings, raising questions about its dual structure.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.
Zara owner Inditex raised its margin outlook: That comes on the heels of a strong start to the holiday season.
Netflix’s sports strategy doesn’t involve costly rights: Rather than bid billions on streaming packages, the company is leveraging its own brand to establish live sports events.
Google’s Project Ellmann could use Gemini to ‘tell your life story’: It could revolutionize AI personalization, offering users tailored assistance and potentially more value than ChatGPT.
Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022, per MediaRadar.
On today’s podcast episode, we talk about our latest report that looks at new features being offered by the top cash-back credit cards and how much consumers value them. • In our “Headlines” segment, we break down a recent CNBC article about some of the limited-time merchant rewards the major credit cards are offering. • In “Story by Numbers,” we discuss the Insider Intelligence emerging features benchmark that identified 49 novel qualities and carefully reviewed the feature sets of 10 popular no-fee cash-back credit cards. We also talk about free security features that customers value the most. • In “For Argument’s Sake,” our host Rob Rubin has a difficult time staying true to his position (Credit card features are so tempting!) as he debates why consumers feel certain credit card features are valuable and that they would forgo most of them for more rewards. Listen to the podcast with Rob Rubin and our analyst David Morris.
US ad and PR sectors reach employment highs: Robust job growth reflects industry resilience and demand for services.
Another sign of Disney+ and Hulu’s joint power: The combined services own more of the 100 most popular shows than any other rival, an Ampere Analysis report finds.
Creator content isn’t an experimental area for advertisers anymore. It’s an established, full-funnel channel that can deliver measurable results. Why is the channel so important right now?
Surging numbers of ride-hailers create new ad opportunities: The US user base of services like Lyft and Uber grew by 10.1% in 2023, creating an increasingly valuable market for advertisers.
China is emerging as the global ecommerce leader: We share the dynamics driving the region’s digital commerce success in an excerpt from our recent report.
The platforms’ short-video craze will cool. Reels is now revenue-neutral, but reports hint that Meta is struggling to convince advertisers that Reels can drive performance.