Amazon follows in Walmart’s footsteps with genAI shopping assistant: The tool combs through user reviews and product descriptions to answer shoppers’ questions.
Digital media, traditional media, and total media ad spending will all grow faster worldwide this year than in 2023. After two years of relative malaise, the outlook is very positive on a global scale and in every major region.
Netflix brings ad-supported bundle deals to France: A partnership with grocer Carrefour will combine deals on consumer packaged goods with a streaming subscription.
Kroger and Albertsons delay merger as opposition piles up: Calls to scrap the deal are intensifying amid concerns over the impact on shoppers’ grocery bills and workers’ wages.
Samsung’s Galaxy S24 Integrates AI using Google Cloud and services. Adoption by a broader audience could put pressure on Apple and Android rivals.
Long-standing TV series end as streaming rises: The move reflects shifts in viewer habits and advertising strategies.
Global leaders voice concern and excitement over AI revolution: The world is divided over AI. Its potential to accelerate business practices contrasts with workforce impacts, economic inequality, and beyond.
Amazon unveils AI tools for Fire TV, shopping: The generative AI frenzy is pushing companies to make everything about AI. Some use cases have more market potential than others.
CNN restructures for digital consumption: Aiming to captivate mobile-first audiences with new content and subscriptions
On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.
Regulators won’t get Instagram to give up on teen users: The company is facing a conflict between a need to please regulators and a need to attract young users.
Our newsletter team has already made a number of advertising and retail predictions, but now it’s time to combine the two. Retail media is still on the rise in the US (growing by a projected 28.6% this year), but competition is getting fierce. From commerce opportunities to consolidation, here’s what we expect to see from retail media in 2024.
FedEx turns to ecommerce services to drive growth: The company’s new fdx platform promises to help companies make more strategic logistics decisions.
GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.
CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.
Uber will shutter Drizly in March: Three years ago, Uber paid $1.1 billion for the alcohol delivery service. Now, the ride-hailing company is looking to streamline operations.
The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media’s role in product discovery. Here’s what brands can learn.
Microsoft prices Copilot Pro at $20 for individual users: It requires a 365 subscription, which could be a steep expense for ChatGPT users who aren’t already signed up for 365.
Younger generations are making D2C health purchases: We explore which factors are driving the trend and examine the opportunity for healthcare brands and marketers.