TikTok is turning Gen Alpha consumers into skincare experts: Skincare sales among the cohort are soaring, prompting brands and retailers to take notice.
AMC edges up, Tubi soars, Fubo holds ground, Paramount+ expands: Diverse strategies shape the streaming battlefront.
Spotify's audiobook push: A new perk for premium users aligns with Gen Z's rising interest.
Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.
SiriusXM unites satellite, streaming, podcasts: aims for a Spotify-like experience to boost engagement and subscriber numbers.
Tech firms reduce their workforce to focus on profit-making sectors, but cuts in advertising, HR, and customer service could have repercussions.
ICBC, the world’s largest lender, is crippled by a LockBit 3.0 ransomware attack, highlighting rising cybersecurity threats in the banking sector.
Google takes legal action against international hackers exploiting Bard: Scams could curtail adoption of generative AI.
OpenAI is on the prowl for Google’s top talent: It’s the continuation of a past strategy that paid off. But it won’t count for much without reliable AI infrastructure.
Netflix’s new ad format rewards binge-watching: Users who view three episodes will get one ad-free in a bid to reduce ad loads and increase time spent.
Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.
Knowing and trusting a brand is the top factor influencing purchase decisions for US adults, particularly among those ages 55 and older, per an August 2023 CivicScience survey.
Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly.
Consumer desire for sustainability isn’t reflected in their buying habits: Concerns over price and quality are limiting sales of eco-friendly goods, while Gen Z shoppers can’t quit fast fashion.
Frictionless online checkouts allow consumers to click, pay, and complete purchases for exactly what they were looking for—but less so for what they weren’t necessarily expecting to find. For retailers, encouraging impulse purchases online requires a different strategy than at brick-and-mortar stores that capitalize on physical displays to prompt low-consideration additions to shoppers’ carts.
As the top two retailers in the US, Walmart and Amazon are battling for holiday success by rolling out the best deals, the fastest delivery, and the best in-store experience. Here’s who we expect will come out on top in each of those areas, plus a post-holiday outlook.
Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.
Microsoft’s strategy targets 1 billion users, extending Windows 10 for generative AI use. The move unlocks a vast global user base for AI.
The iPhone 16 could be ‘the ultimate virtual assistant’: The latest buzz on Apple is that it plans to integrate a generative AI model into Siri, competing on the voice assistant and on-device AI fronts.
Humane’s Ai Pin will be ready to order this week: The generative AI-focused wearable is creating a buzz, but its value proposition for average consumers is uncertain.