Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's project marketing manager, Emily Hoffman, and Dennis Blynov, global business and marketing transformation lead at automotive brand Polestar. They will share how data analytics can help grow customer relationships and boost brand recognition.
Retailers are bracing for a softer holiday season due to the pandemic. They will see, however, a major shift to ecommerce this holiday season.
Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.
eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin and research analyst at Insider Intelligence Mariel Soto Reyes discuss the US Department of Justice's suit against Google. What are Google and the government's cases? What is a monopoly? What constitutes anticompetitive behavior? And is Google inadvertently harming consumers?
This year, digital ad spend in the US entertainment industry will drop by 6.9% to $7.03 billion.
The way consumers in China are shopping for luxury goods is changing amid the pandemic, with more purchases happening locally because of shelter-in-place protocols and travel restrictions.
Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.
eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.
Despite what should be historic headwinds, we are projecting marginally positive holiday season growth rates amid unprecedented channel-shifting behavior. In short, ecommerce’s impressive showing this year will make up for a sizable deficit at brick-and-mortar retail.
In addition to see a boost in new customers in the past few months, FreshDirect also saw a surge of orders coming in from existing customers who moved away from the city. And as a result, the company expanded its delivery services in Westchester, Connecticut and Long Island to meet demand in these areas.
eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.
As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.
US TV ad spending is now expected to decline by 15.0% this year to reach $60 billion, down from $70.59 billion in 2019.
eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.