US Copyright Office maintains that AI doesn’t get protection: A second ruling from the regulator could slow advertising adoption of genAI.
Banks keep getting better about social selling: An ABA survey looks at how social media campaigns are helping banks and credit unions turn anonymous institutions into friendly, approachable community members.
Most credit unions say they take a wait-and-see approach toward innovation: That means their members might eventually jump ship for the shiny new digital experiences that megabanks and fintechs are investing in.
The continued growth and success of retail media hinge on achieving measurement standardization, according to Jeffrey Bustos, vice president of measurement addressability data at the Interactive Advertising Bureau (IAB).
Retail media networks may be working on standardization, but a universal measurement system is still a dream. Aside from a sluggish move toward standardization, here are four predictions about the future of retail media networks our analysts gave on our “Behind the Numbers: Reimagining Retail” podcast.
US retailers plan to add 410,000 seasonal jobs this holiday season: That conservative approach could hinder their abilities to slow retail theft and provide a good customer experience.
TikTok plans to heavily subsidize sellers’ holiday deals: The company is betting that steep discounts will help its marketplace find its footing.
Walmart adds video ad capabilities ahead of the holiday season: Brands will be able to promote videos in search, giving them more opportunities to raise awareness and drive conversions.
US Influencer marketing spending will pass $2 billion on Instagram in 2024, while spending on TikTok, YouTube, and Facebook will each pass $1 billion, per our forecast.
Ecommerce success relies on a seamless search strategy. To help consumers find, learn, and buy products more easily, retailers are building out their on-site search capabilities, adding video, incorporating AI, and giving shoppers more tools to find what they are looking for. Here are some of the latest improvements from Walmart, Amazon, and Instacart.
The UAW strike affects 9% of its 150,000 members and stops production at Detroit’s Big Three, inviting delivery delays and competitive loss.
Retailers face growing scrutiny into pricing practices: Missouri’s AG is joining the fray with a suit against Dollar General over deceptive pricing, as governments worldwide step up oversight.
As Disney+ wrestles with subscription targets, its parent mulls a sale of ABC: The changing media climate might mean pivoting away from linear TV.
Connected TV (CTV) ads are skyrocketing, leaving advertisers navigating new ad loads on platforms like Netflix and Disney+ while grappling with the challenges of measuring ROI in the streaming domain.
California’s landmark climate law takes aim at Big Tech: It could amplify public recognition of AI’s environmental impact, prompting businesses to prioritize sustainable practices.
Businesses and consumers will need to factor warranty costs into future VR headset budgets. Current models are virtually unrepairable and could end up as e-waste.
On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.
US-TikTok negotiations restart after ultimatum: A potential agreement could grant government unmatched oversight, altering app's autonomy.