Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.
In the past year and a half, several traditional brick-and-mortar retailers in Canada have accelerated their personalization and segmentation efforts, largely due to the pandemic and the need for brands to communicate more effectively via email.
The new suite of credit cards could help Synchrony bolster its pandemic recovery by tapping into a top spend segment while entrenching itself as a major player for online-focused co-brand cards.
On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.
SDOH has long been a buzzword in healthcare, but progress has been moving at a glacial pace: We unpack how Unite Us’ acquisition of health data and analytics company Carrot Health could help change that.
US TV viewers will happily watch ads, in some cases
As consumers pivot away from cable and satellite TV, pay TV penetration is declining in Latin America—though at slower rate than in the US.
Consumer sentiment drops to lowest level in a decade: Amid concerns over the delta variant, inflation, and hiring, consumer sentiment fall to below its early pandemic lows.
Delivery drones take flight
About a third of K-12 students have already returned to class amid a fourth COVID-19 wave. While, earlier this year, analysts had predicted a very optimistic back-to-school (BTS) season for retailers and brands, not all is lost: Many parents still want to make school-related firsts and rites of passage as “normal” as possible for their children.
Savvy marketing could improve trust of online-only brands: Though ecommerce has boomed in the past year, consumers don't trust brands only available online.
Freeing the market from Amazon: Latin American ecommerce giant Mercado Libre is on the rise after strategic investments in Mexico pay off.
Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.
Mailchimp is looking for a buyer: The email service provider is seeking a $10 billion valuation as it continues to diversify from its email marketing roots.