Branded merchandise is helping retailers create buzz: McDonald’s, Aldi, and Target are just a few of the companies relying on exclusive products to stay current with shoppers.
“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
A new survey reveals EVs face 79% more issues than gas cars, with plug-in hybrids coming in at 146% more. This adds another challenge to a consumer shift to green vehicles.
As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.
Revolution in women's sports: Deloitte sees revenue hitting $1.28 billion in 2024, driven by soccer and basketball.
One step closer to consolidation? Apple, Paramount discuss streaming bundle to compete on better compete on price in crowded market.
Threatening news link bans works again for Google and Meta: Canada’s government struck a deal with Google to pay publishers and keep news links.
Thursday Night Football shows viewership metrics don’t say it all: Amazon’s Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.
On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Generative AI players facing complex development challenges and internal dynamics are delaying key product launches to refocus on quality and market readiness.
OpenAI is already eyeing GPT-6 and GPT-7: Despite a Beijing ban and internal turmoil, the startup is staying focused on long-term innovation and protecting its brand globally.
TikTok parent ByteDance takes on OpenAI: A new bot development platform is coming this month, competing with OpenAI and others in the generative AI space amid challenges and regulatory headwinds.
Customers want more transparency in banks’ lending decision-making processes and more control over the data that factors into them.
Offering both cards will help J. Crew transition eligible cardholders and tap new revenue streams
The proposal would end the Apple Card partnership in the next 12 to 15 months. We expect many issuers will put their hats in the ring to take it over
YouTube is the top social media platform that US Gen Z consumers turn to for banking information, per our survey.
The rule would apply to the UPI and could help boost adoption by creating a new safety net
Threads will finally launch in Europe: Reports say the platform is ready for an EU debut while its competitor X faces its worst scandal yet.