It helps consumers save money and gives merchants a channel for in-app marketing—all while improving issuers’ mobile banking experience.
40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.
Advertisers and exchanges still aren’t free of the made-for-advertising plague: Watchdog’s latest report tears into MFA sites’ prevalence on ad exchanges and retail media networks.
Zara owner Inditex is pulling the right levers: Its strategy of raising prices and going upmarket appears to be working as its net income and sales hit new highs.
Is On Running the next Allbirds? The sportswear brand is dangerously close to replicating the struggling D2C company’s misstep-ridden playbook.
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Family Dollar’s struggles stem from its own missteps: While several value-oriented grocers thrive as consumers pinch pennies, stumbles lead this discounter to shrink its footprint nearly 12%.
Women’s sports help advertisers increase ROI: An Edo study found that engagement was much higher for ads featured on women’s sporting broadcasts.
The future of TikTok’s content creators, advertisers, and 170 million users remains uncertain as the bill moves to the Senate. TikTok’s loss could be Meta’s and Google’s gain.
AI disillusionment is growing: The trillions of dollars of economic prosperity promised haven’t materialized yet, but there’s a way to speed up the process.
Meta’s smart glasses winning streak: It has developed a useful, affordable product that people can wear in public. The latest AI integration could make them a magnet for tourists.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.