Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.
Cookie deprecation is coming, and EMARKETER analysts are confident Google won’t push back its deadline again. Marketers should be preparing for now. Here are five charts on how the loss of cookies is impacting the industry.
Outpacing rivals, Apple acquires AI startups for genAI in products/services. Its vast Apple Silicon base now seeks AI enhancements to round out the ecosystem.
While making up just 2% of US market share in their categories, the 97 companies on Bain’s Insurgent Brands 2024 list captured nearly 20% of incremental category growth last year, per the firm.
Consumers feel squeezed: Elevated prices and the high cost of credit have left shoppers reluctant to open their wallets.
Retail theft won’t chase Home Depot out of major US cities: While the issue has driven Target, Taco Bell, and In-N-Out to leave major US cities, the home improvement retailer is staying put.
A TikTok ban could deal a blow to social commerce: Without the platform’s extensive investments, social buying and live shopping adoption could fade.
The company integrates genAI into its Fusion Cloud, enhancing marketing, sales, and CX. It’s aiming for an adoption boost by streamlining customer interactions and driving efficiency.
Ulta looks internationally for growth as US competition heats up: Promotional activity is rising as retailers rush to capitalize on the lipstick effect.
ChatGPT gets a body: The Figure-OpenAI partnership reveals its humanoid robot’s stunning capabilities. Embodied AI is coming to market, likely to be met with polarized reactions.
We explore what the partnership means for Lilly, Amazon, and patients.
Change Healthcare’s recent security breach is a harsh reminder of how profitable health data is for cyberattackers.
Young consumers are struggling with finances and social isolation—both of which impact their health. We explore how healthcare providers and marketers can better address social determinants of health.
Consumers most often see healthcare ads on TV: But healthcare and pharma brands must consider other factors—such as which channels patients most trust for health ads—before determining where to allocate their marketing spend.
How a space mission could improve rural health: A miniature surgical robot at the International Space Station successfully performed a simulated procedure. The hope is to someday help ease a surgeon shortage in rural areas.
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
What March Madness ad sales say about linear’s sports advantage: A fractured landscape for sports streaming gives traditional TV an edge, but threats loom.
Websites are blocking OpenAI more than Google: Generative AI poses problems for websites to stay alive. But Google could roll out its AI search platform to keep them afloat.
Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.
If TikTok is banned, can ByteDance bring Douyin to the US? The company is trying to answer that question by testing Douyin on US browsers.