The explosion of generative AI has moved the “dream” of one-to-one messaging personalized for each consumer closer to reality—but concerns remain. Here are four questions surrounding personalization right now.
Brand marketers have to be strategic as a challenging 2023 has taken its toll on marketing budgets. CMOs worldwide expect to spend 9.1% of company revenues on marketing compared with 9.5% in 2022, according to May data from Gartner. And considering revenues are also lower for many companies, that pie is getting even smaller.
Installing 20,000 EV chargers across 2,000 North American hotels can capitalize on soaring demand for EV charging in the post-pandemic travel boom.
Kroger’s sales sag as grocery prices stabilize: That new state of play could drive the grocer to look to high-margin retail media to drive growth.
The care-at-home movement hasn’t taken off: But activity should quickly ramp up as big healthcare brands make massive home health investments.
Provider directories are a customer service tool: Health insurers and providers must ensure their online directories are accurate. Consumer trust is earned or lost based on the information they receive there.
Doctors spread misinformation, too: A small group of “trusted” experts may have caused some harm to patients with their social media content during the pandemic.
Google will require strict disclosures from AI-generated political ads: The company announced the rule change ahead of the most expensive election season yet.
Disney tells Spectrum customers to switch to other pay TV services: It’s been more than a week since Disney cut the cable provider’s access to ESPN and ABC after a carriage fee dispute.
Subway hops aboard the multi-tiered rewards program trend: The MVP Rewards program offers additional incentives for consumers who spend $200 and $400 annually.
A new study outlines how AI could target white-collar roles earning above $90,000, but not all roles face extinction. Upskilling is crucial.
On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.
TikTok leans into messaging: It’s ByteDance's move to counter Instagram's dominance and evolve as an all-encompassing digital hub.
While Meta, Google, Apple, and programmatic display are all investment areas for M&C Saatchi Performance, the agency is shaking up some approaches for 2024. “We’re investing in all the tried-and-true performance basics,” said Jonathan Yantz, managing partner at M&C Saatchi Performance. “But we’re most excited about the CTV [connected TV] and influencer/creator spaces, since both are so dynamic now.”
Mobile advertising will keep growing at a rapid clip despite headwinds from privacy laws and genAI. Even so, app publishers will explore additional ways of making money for premium content. This may have an impact on the type and price of ad inventory in the future, although the volume of IAA should remain strong.
Retail stores experiment with loss-prevention strategies as thefts take their toll: Walmart, Dollar Tree, and Lowe’s are among the companies leaning on police protection, locked displays, and high-tech solutions to curb shrink.
Nearly 96% of advertisers worldwide will include attention-based metrics in at least some of their media buys this year, according to May data from DoubleVerify.
A study exposes glaring privacy risks in connected cars. Just two out of 25 brands offer data deletion; most collect and share sensitive personal information.
Slack and Zoom integrate AI and offer features like conversation summaries and virtual assistance. But siloing these capabilities may hinder interoperability.