eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Rebecca Haly, director, customer success, Compare the Market’s Travis Naughton, head of marketing technology and analytics, and Grab’s Asha Gourinath, performance marketing and CRM lead, growth markets. They discussed how APAC marketers have had to pivot their strategies and accelerate digital transformation due to the coronavirus pandemic.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.
LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.
There’s no doubt that grocery shopping habits have changed over the past year, with more consumers trying online options for the first time. This year, US online grocery sales will surpass $100 billion, to make up 12.4% of the country’s ecommerce sales.
How much wealthier are boomers than younger generations?
On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.
The pandemic was responsible for a number of digital shifts in the UK—chief among them has been the move to connected TV (CTV) use. The UK was already one of the leading markets in Europe for CTV use, with usership levels broadly mirroring those of the US. The pandemic super-charged things, though, leading to substantial upward revisions to our forecast. In February 2020, we estimated that there would be 38.6 million CTV users in the UK that year; our revised forecast a year later pegged that number at 41.4 million, up 2.8 million.