It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
Kroger delivers lackluster Q3 results: The combination of moderating food prices and consumers tightening their belts drove the grocer to cut its annual sales forecast.
Instacart partners with Peacock to fast-track membership growth: The move could help restore the delivery platform’s appeal in relation to DoorDash and Uber Eats.
Google DeepMind makes history with new materials predictions: It could revolutionize multiple industries while bolstering Google’s leadership in AI research and development.
Walgreens integrates Rx coupons into its website: We examine why leaning into drug discount cards is a smart business move for retail pharmacies.
Digital health startups to watch: We spotlight value-based care enabler Better Health Group and healthcare payments app PayGround on the back of fresh funding.
Employers eye healthcare costs in 2024: No one expects costs for medical services and medications to go down, so employers are taking steps to curb some of the drivers of rising prices.
It seems inevitable that Farfetch is going private: But while the move may make sense for the luxury marketplace, it poses challenges for Richemont.
Nike is feeling the fallout from its D2C shift: The company’s market share at retail partners is slipping as brands like On Running and Hoka take over shelves.
AWS intensifies AI competition with Microsoft and diversifies AI services and partnerships. Its progress challenges existing platforms and emphasizes enterprise integration.
This time, it’s the former CEO of the world’s largest bitcoin and altcoin crypto exchange.
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.
UK's Gen Z Leading GenAI Adoption: Ofcom's 2023 Report Highlights Teenagers' Predominance in AI Tools Usage
Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist
Diversifying into use cases like security should help consumers more readily adopt biometric payments
International travelers prefer using cash, but foreign currency headaches are pushing them to credit cards and digital wallets
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.