This year was challenging for retailers as inflation kept prices high and consumers cut back on spending. But there were a few bright spots, as some in-store shopping rebounded and retail media boomed. Here’s some advice for retailers on how to use in-store experiences and retail media to their advantage.
Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.
YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.
Logistics companies moved fewer high-cost items this holiday season: But even as consumers buy lower-cost items, several forecasts (including ours) still expect solid results in November and December.
Bed Bath & Beyond looks to shed its past: The company, previously known as Overstock, changed its name to Beyond Inc. and parted ways with longtime executive Jonathan Johnson.
The retail media landscape is vast—and growing. Brands can’t work with every retail media network (RMN), but they should find the right ones for their objectives. That starts with asking the right questions.
Ninety-one percent of US advertisers plan to maintain or increase their investment in retail data in the next few years, according to data from The Trade Desk Intelligence.
Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.
LVMH deepens investment in new categories, markets to offset sales slowdown: The luxury company is expanding its luxury eyewear portfolio and growing its retail presence in India.
On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.
The Fortnite maker sued Google over Android’s app store practices, alleging a payments monopoly. A pivotal jury trial could alter future app payments.
Musk’s X.ai startup launches ‘sarcastic’ bot Grok: It’s in the testing phase and will be available to Premium users. Expect controversy, content moderation issues, and questions about value.
MediaTek's Dimensity 9300 chip, embedding advanced on-device AI, challenges Qualcomm, invigorating the high-end mobile market and signaling an AI-led tech transformation.
OpenAI unveils GPT-4 Turbo: It’s fueling AI monetization, launching a GPT marketplace, and solidifying ties with Microsoft. It all signals strategic growth and community engagement in the AI sector.
Barclays introduces Demo Directory, a free platform that connects fintechs to potential funders.
US marketers are using affiliate strategies throughout the purchase journey, including upper-funnel awareness (56%), mid-funnel consideration (58%), and lower-funnel conversion (50%), per June 2023 Gen3 Marketing data.
The company’s earnings call—the first under new CEO Alex Chriss—also highlighted progress on new features
Bringing Affirm to Amazon Business can help sole proprietors access needed credit and bring in more volume for Amazon