As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

Twitter’s ad-centric days aren’t over yet: The platform is still developing new advertising features that take user feedback into account.

Apple TV+’s shows are among the most heavily pirated in streaming: Apple has hired third-party copyright protection firms to protect its properties, but they’re doing little to stop piracy at a time when every subscriber counts.

The European point-of-sale firm acquired customer loyalty startup Fivestars to help it compete in the US against rivals PayPal and Square.

Erica shines in BofA’s Q3 digital stats: The bank’s AI-powered assistant posted quarter-over-quarter (QoQ) growth that outpaced performance in other important digital metrics. With more product integrations, it could help with customer retention.

Dimon’s remarks should worry BNPL companies: To compete with the installment-payment providers, JPMorgan Chase is willing to spend whatever it needs to. The bank’s heft and varied playbook for different spaces make it a force to be reckoned with.

The virtual chronic care boom could spell trouble for entrants: Marley Medical just entered the fray—focusing on chronic conditions addresses a big pain point, but the competitive landscape is hot.

United Health muddies the waters between payer and provider: The insurer’s Q3 earnings show its growth isn’t slowing down—and biting off a larger chunk of the provider market will be part of its future.