New AI advertising tools introduced by Meta: Updates are designed to boost Reels campaign performance with advanced creator filtering and dynamic product ads.
Reclassification won’t ease marijuana businesses’ woes: A major policy change would make weed less heinous but still federally illegal—and that’s not reassuring to the many banks that want to avoid compliance hassles.
Intuit Mailchimp used AI to create a B2B marketing campaign focusing on the “clustomer,” the amorphous and diverse audience brands must reach with ads. The resulting ad performed in the top 5% of Ipsos ads, a success which Intuit Mailchimp CMO Michelle Taite attributed to the team’s willingness to experiment with AI.
While social claims a sizable portion of most advertisers’ budgets, two advertising categories—retail and CPG—are responsible for an outsized share of social ad spending in the US.
Retailers take a page from Walmart's playbook: Aldi, Ikea, and Michaels are among the large retailers cutting prices to convince consumers to open their wallets and spend.
45,000 retail stores may close in the coming years: Sam Ash, Rite Aid, and Express are among the retailers shuttering stores in recent weeks.
Bad weather takes its toll on UK retail sales: Footfall and sales slumped in April as shoppers avoided the rain, but deflationary trends could boost spending in warmer months.
“We've seen tremendous resilience from the consumer and that's driving a lot of success for retailers in the brick and mortar space,” said Ethan Chernofsky, senior vice president of marketing at Placer.ai, during our virtual summit. Despite rising inflation and pullbacks on discretionary spending, consumers are still eager to treat themselves and participate in unique retail experiences. We break down three trends influencing shopping behavior for the rest of the year, each paired with a retail opportunity.
Shoppers are overwhelmed by choice, but retailers believe genAI can help: Etsy, eBay, and ThredUP are investing in AI-powered search to help customers cut through the noise.
V makers are expanding production into more affordable models and acquiring autonomous driving technologies while hybrid sales help traditional carmakers through the transition.
US households with heads of households aged 21 to 34 are the biggest malt seltzer drinkers, according to March 2024 data from Circana.
“There's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,” our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Expanding into new markets and raising prices isn’t always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.
Patients’ health journeys begin online: Here’s what healthcare and pharma marketers need to know about how online-acquired information influences patient action.
FTC challenges drug patents: The Commission argues “junk” patent listings stifle competition and keep drug prices high. We explore what consumers stand to gain via the FTC’s challenge—and its likelihood of success.
Moderna prepping for RSV vaccine launch this fall: We explore how, if approved, the vaccine could open up a new market for the company—and the competitive edge its shot could hold in the entrenched RSV space.
Data hasn’t persuaded the Fed to lower interest rates: But Jerome Powell thinks it’s unlikely that its next move will be a rate hike. Here are our takeaways from his press conference.
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.
As iPhone sales dip, expansion into services is creating a resilient profit source, fostering user loyalty and broadening Apple's ecosystem.
Google faces a new challenge as OpenAI prepares to unveil search: The startup could launch a search engine prior to Google’s I/O AI updates. But its revenue model remains unclear.