Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.
Shopify’s sharper focus is paying off: The company is increasingly bullish about its results for the remainder of the year after beating analysts’ top- and bottom-line expectations in Q3.
Mercado Libre defies gravity: The company continues to defy Latin America's challenging macroeconomic environment.
Uber and Lyft are rapidly expanding their advertising platforms to take advantage of this growing user base—one that may prove to be a major audience for advertisers.
Starbucks, DoorDash, Mondelēz beat expectations as consumers spring for affordable indulgences: Shoppers continue to spend big on food delivery, snacks, and pumpkin spice lattes.
The much-hyped “Ozempic effect” looks increasingly like a myth: Shoppers on GLP-1 drugs aren’t buying less, although what they put in their baskets is changing.
Seniors are getting more care, and insurers have to deal with it: Medicare Advantage members’ healthcare utilization is increasing. How will health insurers respond?
Public trust in healthcare is waning: Mistrust of public health institutions and presidential candidates is largely a matter of political partisanship. Healthcare providers and marketers, get ready for 2024.
Digital health startups to watch: We spotlight medical AI company Abridge and elder care provider Greater Good Health on the back of fresh funding.
An executive order creates much-needed AI rules: The sweeping order addresses privacy and labor concerns but leaves out fraught topics like copyright.
Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
HubSpot plans to buy Clearbit to enrich its CRM with enhanced AI. The merger could start a consolidation trend for data-hungry marketing and sales solutions providers.
Microsoft’s 365 Copilot costs at least $9,000 monthly: It could enhance productivity, but it faces challenges with generative AI’s inconsistency. Expect uneven enterprise adoption due to high cost.
Google takes on Amazon’s product listing prowess: Free generative AI tools for online product listings offer improved visuals and a boost for small businesses in search visibility amid advertising slowdown.
38% of US adults think AI can customize content people see online better than humans can, but 62% say the tech is the same as or worse than real people, according to Gallup and Bentley University.
Visa is competing for untapped market share in the country. BNPL growth has been slower in Canada than in other Western markets
This tie-up is part of a larger move from Stripe to add more payment options and customized checkout experiences for its merchants
Elon Musk’s lofty payment super app dreams will be difficult to achieve by the end of next year given its struggles, which have eroded customer trust
S banking regulators have introduced several climate-related frameworks, signaling a shifting perspective on banks' role in addressing the climate crisis.