Einstein Copilot imbues Salesforce apps with a customizable AI assistant that could transform 150,000 client companies.
ChatGPT loses more steam, but not in the US: Students are likely behind the chatbot’s fluctuating traffic patterns. It could push OpenAI to invest more in enterprise solutions.
Rethinking the customer experience within the branch: Financial institutions can learn a lot from other verticals that maintain both an online and brick-and-mortar presence.
On today's podcast episode, we discuss when attention metrics might dethrone viewability, why advertisers are tentative about them, and why using attention as a currency is TBD. "In Other News," we talk about Google limiting impressions from "unproven" advertisers and the battle between advertising groups and the "Delete Bill," a California bill that would allow consumers to request advertisers delete their personal information. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
The agency argues Big Tech’s dominance over the mobile payment method limits innovation and competition. But crafting new regulation could take years
Open banking-powered payments can help merchants save money, reduce fraud, and increase conversion rates
In the wake of the disruption, Shift4 Payments offered a bonus for merchants to switch to their POS system
YouTube redefines its ad system, emphasizing automation: Creators face a potential trade-off between ease and control.
TikTok continues to grow as a search platform: A report found 51% of Gen Z prefers the app over Google. Meanwhile, the latter braces for a search antitrust trial.
Thanks to a flood of new inventory, some of it in unfamiliar places, CPMs and CTRs have been either flat or declined YoY in each of the past four quarters—with CPMs dropping 29% in Q2 2023 alone—according to Skai.
In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks. Even Gen Zers—the main source of account opening growth—will largely opt for trusted institutions. Neobanks will be left in the dust, especially as fintechs and Big Tech siphon away customers.
Recent news of Walmart’s expansion of in-store ads, including audio and product demos, plus The Kroger Co.’s planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail’s next mega-trend. Physical stores have enormous—and almost completely untapped—potential as the next major media channel, yet US retailers have been remarkably slow to adopt.
Key stat: A majority (73%) of US adults are not at all comfortable with Amazon biometric payments that would allow hand-scan checkout at Whole Foods Market, per CivicScience. That’s 5 percentage points lower than in 2019.
Uber users may soon be able to hire handyman services through the app: The company is reportedly developing a service similar to TaskRabbit and Angi as it searches for growth opportunities.
Tesla eyes Dojo-juiced AVs: Its value could soar $500B over Musk’s moves to inject AI across his companies. Lack of adequate safety testing and false advertising could be pitfalls.
Instacart faces stiff headwinds: While growing its advertising and technology businesses have helped it overcome slowing delivery growth, that strategy may not be sustainable.
Smucker swallows up more of the snack market by buying Hostess: With consumers pulling back due to rising prices, food companies like Smucker turn to acquisitions to spur growth.
Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.
Google isn’t looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.
Meta gears up GPT-4 challenge with new open-source AI model: It’s likely trying to crowdsource its way to generative AI frontrunner status despite the reputational risks.