TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.
Gen Alpha is still a nascent generation, but technology is already a constant in their lives: 36.0 million US children are active internet users, exceeding teen internet users by 11.4 million, per our forecast. This is the data you need to understand the future Gen Alpha.
Previously, we didn’t expect video to hit the 50% milestone until after 2024. With advertisers preserving more of their social video budgets during the downturn, this trend was accelerated.
Where people work and live has changed—for the long haul: Retailers and restaurants that cater to downtown office workers need to adjust to the new normal.
Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.
Strong North American sales helped Starbucks overcome a steep COVID-19-related drop in China: But the company’s decision to devalue its rewards program coupled with its unchanging anti-union stance could come back to bite it.
Sick of disappointing retail news? So are we. Just like we’re sick of paying $6 for a carton of eggs. Some good news: US employers added 30,000 retail jobs in January, offering a big boost after a sluggish second half of 2022, when retail jobs fell for three consecutive months from September to November and were stagnant in December. Here are some more positive indicators.
What’s the greatest value of telehealth? The debate over telehealth’s ability to reduce healthcare spending doesn’t tell the whole story of how virtual care benefits providers and patients.
Doctors are still stressed out: The pandemic’s effects on physicians have been severe, but many are learning to cope
Is Amazon’s One Medical deal anticompetitive? We think the FTC’s potential antitrust suit against Amazon will leave the primary care deal unscathed.
Pressure to drop TikTok from app stores intensifies: Following the removal of TikTok from various government and educational institutions, US senators are urging app stores to drop the controversial app.
Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.
Spanish Twitch streams are seeing explosive growth: Usage is high, and the underdeveloped ad market supporting the platform has room to mature.
Netflix is making progress on serving ads and clamping down on account sharing: On both fronts, the streamer needs to tread carefully to ensure customer experience remains paramount.
Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.
Generative AI likely to have market stickiness: ChatGPT frenzy seems to be increasing as use cases proliferate beyond chatting. Compute costs could be a bigger risk than a market bubble.
Amazon adds ‘a thousand bots a day’: The ecommerce giant’s robotic fleet might surpass its human workforce. It’s part of an automation trend that could gain steam in a recession.
Twitter tries squeezing more money out of developers: Removing free API access might generate some cash but will also weaken users’ experience.
The funding round shows there are opportunities for fintechs serving North Africa’s substantial underbanked population.
Challenger banks that cut costs and prioritize lucrative revenue streams are carving out the profits that still elude most.