Calling some Elevance Medicaid members: Elevance Health collaborated with Samsung and telecom giants to give eligible members customized smartphones. It’s a retention ploy in a market with a lot of churn.
Netflix's ad plan grows rapidly: After a 70% quarterly increase in subscribers, more ad formats are on the way.
OpenAI pursues media partnerships for ChatGPT training: The AI giant strives to address copyright concerns, but could impact publishers ad revenues in the long term.
Uniqlo owner Fast Retailing bet on overseas markets to drive growth: That wager is paying off as strong sales in North America and Europe helped the company top analysts’ expectations.
Wolverine World Wide sells Sperry to pay down debt: The company looks to strengthen its balance sheet by selling the footwear label to Authentic Brands group for $130 million.
X runs into brand safety issues after an SEC hack: A user used the agency’s account to post false cryptocurrency information, yet again raising concerns about security.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
The company is restructuring several teams, laying off 1,000, and refocusing on AI development. A more streamlined org structure could foster long-term innovation.
Initial supplies could be constrained due to enterprise’s need for secure AI as the industry moves from cloud services to AI-capable hardware.
Revolving credit spiked in November. Paired with high interest rates and an increase in BNPL debts, consumers may be off to a rocky 2024
The deal would help M&A activity start strong in 2024 after falling to a six-year low in 2023
The BNPL fintech is on a growth tear as it racks up new partnerships
Stakeholders submitted 11,000 comments during the CFPB’s open banking feedback period—revealing competing interests.
TikTok limits analytical tool amidst scrutiny: Raises questions on content regulation and data transparency for marketers.
The frozen housing market begins to thaw: That’s good news for furniture, home furnishings, and home improvement retailers.
TikTok Shop has a moderation problem: Merchants say the platform’s strict violation policy and overly sensitive AI tools are making it harder to sell on the platform.
GenAI could generate between $200 billion and $340 billion (9% to 15% of banks’ operating profits) in value annually through greater productivity, per a 2023 McKinsey & Company report. But its potentially disruptive force won’t take hold in 2024.
The future of ecommerce is grocery. Historically, three categories led the US ecommerce market: apparel and accessories, computer and consumer electronics, and furniture and home furnishings. But in recent years, growth has been fueled by essential goods, including food and beverage items, personal care products, and household supplies. This shift will take grocery to the top of the four major ecommerce categories by 2026.
Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.