Telehealth helps capture patients: Healthcare marketers cannot miss out on the opportunity to promote convenient healthcare offerings to consumers.
The cost of medical care keeps rising: Continued inflation, workforce shortages, and demand for specialty drugs will cause a 7.0% for health plans in 2024.
Publishers deal with AI’s existential threat to news: The New York Times and others could form a rare coalition to protect themselves from AI.
Will the CNN+ debacle repeat itself? Warner Bros. Discovery is planning to bring CNN content to Max, but things are different than last time.
A growing share of parents is looking for back-to-school deals: As consumers are generally resigned to spending more this year, 69.5% are hunting for sales and coupons.
China’s rebounding luxury market will give global sales a boost: Personal luxury sales are forecast to grow between 5% and 12% this year.
Meta project targets ad industry’s AI obsession: It’s building a recommendation algorithm that could dwarf OpenAI’s GPT-4 to capture user engagement and enhance targeted ad strategy.
Microsoft, OpenAI slapped with $3B class-action lawsuit: It’s the latest in a litany of legal woes facing the generative AI pioneers. Judicial and legislative outcomes are uncertain.
Some 29% of US adults are taking less expensive trips this summer due to inflation, according to Bankrate. Slightly fewer (28%) are engaging in cheaper activities as inflation, which has cooled slightly, wears on.
US banks and credit unions are prioritizing deposit growth into 2024. They’re also looking for revenue generation as their bottom lines are squeezed.
Credit unions argue they can handle climate-related financial risks on their own. If regulators want to help, they should look to insurers.
Coupled with other loan and banking updates, the card can help Square tighten SMB relationships
WeChat Pay and Alipay users can now link foreign credit cards to their platforms
The company launched an AI-powered optimization engine to help merchants maximize efficiencies and savings in the payments flow
A major blow to trust in Google: A report alleges that Google violated its video ad standards 80% of the time for years, and industry figures are demanding refunds.
Creators descend on the Croisette: Influencer marketing spending is increasing as ad budgets remain tight.
Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.
Bed Bath & Beyond is back (in digital form): Overstock will soon use the bankrupt home goods retailer’s banner for its digital presences after buying the company’s intellectual property.
There will be 3.86 billion monthly social network users this year, equal to almost half (48.3%) of the world’s population. Despite concerns about content moderation and data privacy that have plagued Facebook, Twitter, and TikTok—to name just a few—the social audience is still on the rise.
H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.