While Google and Meta race ahead on generative AI, agencies slam the breaks: Major agency BBDO warned employees against using generative AI for client work.
Netflix may have had an optimistic start to the year, but it still faces a series of threats and opportunities abroad if it wants to maintain its worldwide dominance. Here’s an overview of what the company can expect to face.
On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Consumer spending rose 3.7% in Q1: People continue to spend, even as high interest rates are take their toll on the broader US economy.
Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.
CPG companies continue to beat expectations: Price increases helped companies such as Hershey, Unilever, and Keurig Dr Pepper offset volume declines.
Bed Bath & Beyond’s iconic coupons get a second life: The Container Store and Big Lots are temporarily accepting the bankrupt retailer’s coupons.
Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.
Digital health startups to watch: We spotlight digital patient engagement platform Memora Health and senior-focused primary care provider Gather Health on the back of fresh funding.
Texting could keep patients from switching docs: Texts also help patients stay on track with their appointments and meds. Doctors that don’t keep up with these preferences risk losing patients and getting higher no-show rates.
Kaiser Permanente and Geisinger agree to merge: Here’s why this is a big deal for digital health companies in the value-based care space.
UK regulators block Microsoft’s attempt to consolidate a gaming behemoth, sending Activision Blizzard stock spiraling. Microsoft faces a tough antitrust fight.
Yahoo is getting into sports betting: The early internet giant acquired Wagr to complement its popular fantasy league service.
Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.
Meta outperforms in Q1, aided by China advertisers: As cost cuts continue, the company’s Q2 outlook suggests growth may be returning.
In the US, 77% of TV-owning households had a smart TV as of Q1 2023, according to Hub Research. Connected TVs, which include smart TVs, streaming sticks, and other devices, will be used in 115.1 million households next year, more than double the number of traditional pay TV households, according to our forecast.
The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.
The IMF is pushing for global regulations, Coinbase is angry, and pan-European crypto rules are coming.
There are still significant gaps in connectivity in the country and a need for better broadband distribution.
90.0% of North Americans will be internet users in 2024