It can be challenging to earn customer loyalty as consumers often favor the least expensive, most convenient options. Caleb Pearson, Vice President, Media and Digital for US Marketing, McDonald’s, shares how McDonald’s uses customer data to keep consumers coming back.
The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.
Regulators hoped the deals would quiet the chaos, but they might be doing the opposite.
Employees say the bank’s execs worked from all over the US, making management difficult. Its collapse could put a target on the backs of bank employees who work remotely.
Amazon to lay off another 9,000 employees in latest cost-cutting move: But the company continues to invest heavily in its core businesses, including ultrafast delivery and AWS expansion.
The resulting sense of urgency is helping scammers take advantage of flustered customers and employees. Banks must encourage both to speak up when things don’t seem right.
Working with the country’s leading super app can help Western Union compete more aggressively against digital challengers.
Netflix’s ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.
Meta rolls out paid verification subscription in the US: Meta Verified has perks that could appeal to creators, but regular users aren’t likely to pay.
Scroll through TikTok and you’ll see young users explaining why acting millennial online is “cringe,” or embarrassing. But millennials are still the biggest buyers on social media. As Gen Z grows up, they’re gaining on millennials a bit. But millennials will continue to outnumber Gen Z—and other generations—on social media through at least 2026.
Sam’s Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.
Pinduoduo faces a real reputational risk: Google suspended the Pinduoduo app from the Play Store after finding malware in some versions of the software.
As the possibility of a TikTok ban grows in the US, users are looking for other platforms to satisfy their short-video needs. In a Cowen survey, 26% of adult US users said they’d switch to Instagram Reels, and 21% said they’d head to YouTube Shorts. Meanwhile, 37% had no plans to use another short-video app.
Tesco is making its rewards program less rewarding: While Boots and Sainsbury’s have recently made similar moves, the change could drive shoppers to its competitors.
Reebelo defies financial turmoil to raise $29 million in funding: The Singapore-based consumer electronics resale marketplace plans to use the funds to grow its US business and expand into new markets.
Mobile apps can help boost healthcare staff retention: Gozio Health’s platform lets healthcare providers customize apps to keep staff satisfied and smooth patient care journeys.
ChristianaCare joins the subscription healthcare market: Incumbents are rolling out bundled virtual primary care services for consumers. Will the trend take off?
Clinical documentation just got smarter and faster: Microsoft’s Nuance Communications added GPT-4 to its Dragon Ambient eXperience tool. Here’s what it means for providers.