It launched a voice assistant that can take customer calls, aiding during peak and off hours. (This article was written with the assistance of ChatGPT.)
Resilient consumer spending was a bright spot for Mastercard, but higher costs squeezed profits in Q1.
Pinterest beats analyst expectations, but faces greater costs and large net loss: Can the platform spend to grow during times of relative austerity?
On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
Mother’s Day spending is expected to reach a record $35.7 billion this year: Consumers plan to splash out on jewelry, electronics, and experiences, with more shoppers venturing back to stores. (This article was written with the assistance of ChatGPT.)
Pinterest partners with Amazon to attract more advertisers and improve shopability: The move allows the social media platform to benefit from booming retail media demand, while growing Amazon Ads’ reach and inventory.
As the first digitally native generation, marketers must recognize that what works for older demographics won’t necessarily work for Gen Z. On social media, Gen Z expects brands to understand the different ways they use each channel, while on streaming, content remains king (though price is an important factor).
Economic uncertainty is making it hard for some to keep up: Prolonged inflation, financial stress, and rising debt are making for a challenging environment.
Trader Joe’s small, curated stores and limited footprint sets it apart. Between its branding, product choice, and customer experience, there are a lot of lessons other retailers beyond grocery can learn from the Trader Joe’s model. Here are four takeaways from Trader Joe’s.
Healthcare billing and payments are old school and confusing: We detail fundamental upgrades that can eliminate consumers’ frustrations and prevent late or missed payments.
Doctors like telehealth, to an extent: They’re content with the telehealth visits they’ve conducted, but when asked to stack up virtual to in-person care—they’ll say there’s no comparison.
Amazon calls it quits another healthcare offering: The Big Tech giant is shutting down its Halo division—we unpack the multiple factors behind the decision.
Thirty-one percent of US adults said social media has a positive effect on their mental health, per YouGov. However, almost as many (30%) feel it has a negative influence. Across generations, millennials are most likely to report a positive effect, while Gen Xers are more likely to cite a negative impact.
Comcast is forgiven for widening Peacock losses—for now: Heavy spending on user acquisition is helping with growth, but the losses can only go on so long.
Meta faces pressure to cut costs amid slow ad growth and concerns over its metaverse investments: softer ad revenues require a replacement cash source. Is this it?
Snapchat's Q1 revenues fall short of expectations: Despite lower ARPUs, Snap's saving grace is its coveted younger audience.
Earnings show progress and pitfalls on revenues: Meta, Microsoft, Alphabet, Snap, Pinterest, and Comcast results are a mixed bag. (This article was written with the assistance of ChatGPT.)
Cutting costs is the least of Gap’s problems: The retailer’s plans to lay off 1,800 employees may not be enough to revitalize growth as its relevance wanes.
Oppo leads in shipments and Apple is close behind. With China’s smartphone production down 13.8% YoY, opportunities continue to emerge on the premium end.