Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.
CHIPS Act draws a line in the sand: The $52 billion CHIPS Act will go a long way to help chipmakers fire up chip fabs in the US, with the proviso that they avoid chipmaking in China for 10 years.
Consumers aren’t cutting back on food delivery: DoorDash’s Q2 revenues beat expectations, but the company still can’t make delivery profitable.
Subscription ecommerce growth remains strong in 2022: But looming consumer fatigue means that retailers should consider it as just one pillar of their business strategy.
Inflation may be taking a bite out of candy sales, but there are still sweet spots.
Amazon looks to give itself a boost before the next Prime Day: The ecommerce giant is purchasing Roomba maker iRobot for $1.7 billion.
Game Pass is part of Microsoft’s advertising strategy: The games subscription service launched a family plan as rumors of subscription slowdowns swirl.
On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
Nike wants Big Tech’s layoffs: In a shift to direct sales, Nike is spending big to lure technologists. It’s a trend that could diminish the tech sector’s pull on workers.
Luxury brands look beyond traditional retail centers to drive growth: Gucci, Prada, Balenciaga, and others are opening stores in new markets and fast-growing cities to capitalize on strong demand for designer products.
Criteo could face big fine under EU privacy regulation: Dispute involves use of consumer data and serves as warning for ad tech firms.
Many are losing access to cash, their ability to run cash-based businesses, and even their jobs. They think the government should step in.
Walmart brings on partners to improve ad network: Additions connect advertisers to measurement, ecommerce, shopper marketing, and adtech solutions.
Their customers are opting out of generic communications. CMOs play a critical role in customer re-engagement.
Crypto supporters would welcome the “digital commodity” designation and regulation by the CFTC, which is less stringent than the SEC.
Record-low warehouse vacancy rates add to retailers’ woes: Companies face an inventory pileup as they struggle to offload existing items before holiday shipments come in.
Google looks to boost transparency around programmatic advertising: Its move comes as our forecast shows spending on these ads will rise steadily through 2024.