Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.
Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.
It’s a difficult landscape for retailers: We break down how some retailers have successfully navigated the shifting terrain—and why others couldn’t.
For the first time ever, Facebook is contracting in the US: The platform will lose users this year in its home market—and it’s getting grayer.
Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.
Big-box retailers are aggressively upgrading their beauty offerings to attract returning in-store shoppers and younger, digital-first consumers.
Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.
Machine learning goes viral: The NIH is funding companies like PostEra to start fighting the next pandemic. It’s the tip of the iceberg of tech’s possible preventive role.
Graph neural networks enlisted against cancer: AI tech popularized by the NBA is being scaled out for health applications. The deeper understanding of complex relationships could be a gamechanger for medicine.
Is CVS Health turning into a primary care behemoth? The company’s new virtual primary care service fits into CVS’ goal of becoming a preferred healthcare destination for millions of consumers.
Broadcom boosts software with VMware buy: The $61B deal allows the chipmaker to rely less on chips for growth while assembling parts for massive cloud, edge computing, and IoT expansion.
Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program
While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.
Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.
Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.
On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.
Livestream platforms score funding as investors remain bullish on social commerce: Firework and buywith bag millions in financing as livestream shopping events go mainstream.
It now lets users convert payments to Bitcoin, and it launched two products to let customers access third-party apps.