On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.
As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.
Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Mineral moon pies: Humans haven’t set foot on the moon in half a century, but plans are accelerating to return, this time for resource extraction. Geopolitical conflict could be a barrier.
Off-price retailers continue to perform well as consumers look for deals: TJX saw strong sales growth as store traffic increased.
Google’s DeepMind is close to unlocking human-level AI: Gato is capable of achieving over 600 tasks, which could result in Google spinning it out, but it still needs to learn to scale.
Netflix layoffs are a warning sign for Big Tech: Losing trillions of dollars in value, Big Tech is pausing investments and new hires, which could slow momentum for tech startups.
AVs head back to driving school: AAA testing revealed that some self-driving cars aren’t ready for primetime. With traffic fatalities mounting, adding more AVs to the mix could be dangerous.
ESG ratings lack the consistency and timeliness to inform research, according to a unit of Goldman Sachs.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
The program lets customers use facial and fingerprint biometrics to pay for purchases in-store—but they’re not sold on the tech yet.
Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).
Target and Walmart post disappointing Q1 results: Both were hurt by a confluence of factors that are unlikely to resolve anytime soon.