IoT tells us when we have a screw loose: Researchers harnessing IoT develop smart screws to save on costly, frequent, and dangerous maintenance. Yet high-tech screws wear out too.
Proposed open banking guidance allowing consumers to share financial data with third parties is reportedly delayed by concerns over safeguarding data.
Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
Ad agencies expand their ecommerce capabilities as brands ask for help: Publicis Groupe acquires ecommerce vendor Profitero while competitor WPP makes it easier for brands to sell D2C with a new end-to-end platform.
Fiserv will let merchant clients using Carat offer Affirm to their customers as demand for BNPL intensifies.
Roku’s potential Starz deal shows how important content is becoming to streaming platforms: The company is looking to acquire a stake in the Lionsgate-owned cable network.
The Elon Musk Circus won’t stop Twitter from launching new features: Twitter Circle is the latest upgrade, but it’s being overshadowed by Musk’s tweets and monetization ideas.
Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.
eBay and Etsy expect their ecommerce sales to slow: They’re far from alone in offering a pessimistic near-term outlook for the ecommerce sector.
In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.
In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
TikTok Pulse gives creators more revenue, but keeps money at the top: TikTok is expanding creator tools and ad channels, but some will be left behind.
Just Eat enters an exclusive partnership with Domino’s: That type of deal is one of the few ways that food delivery companies can distinguish themselves from the competition.
Brain-computer interface closer to regulatory approval: The Stentrode will determine if patients can control devices hands-free by translating brain activity into signals for texting, emailing, and other activities.