Streamers poised to take greater share in US upfront market: Advertising dollars will flow to services such as Hulu, Peacock, Roku, and YouTube TV.
To make an Upfront commitment is to make a bet—a bet that buying inventory ahead of time is worth the discount and that buying closer to when ads run is not worth the premium. It’s a better bet to grab ad space now in case it runs out later.
An infographic guide for marketers looking to understand today’s retail market
Apple store union could energize tech and retail organizing: Organizers hope the successful vote will bolster the push to organize workers within tech and retail, mirroring successes at Starbucks.
Lego wants to shorten its supply chain: The company plans to build its first US factory in Virginia to reduce the distance its plastic bricks have to travel.
Retail sales in Canada rose 0.9% in April: That suggests rising interest rates and inflation have yet to crimp household spending.
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digital audio this year, to reach 1:40. Among active digital audio listeners, the daily figure will be a robust 2:17.
VideoAmp turns its attention to Hispanic viewers: A new partnership with TelevisaUnivision could help it claim even more of the measurement market.
LinkedIn fraud attracts FBI attention: Reports of investment scams represent brand risk as the platform seeks to lure more advertisers.
We combed through The Markup report about 33 US hospital websites sending patient info to Facebook and unpack why they could face HIPAA violations.
Walmart and Roku see streaming as the next ecommerce frontier: The retailer and streaming company are partnering to bring shoppable ads to CTV.
Audio and video streaming habits are being hit by economic concerns: UK consumers feel that one of the two is more important to hold onto than the other.
Some 3% of US adults have already purchased real estate in a metaverse environment, and a further 8% are interested in staking their claim on a digital land plot. That said, more than half of US adults have never heard of virtual real estate, indicating we’re still a ways out from society going meta.
Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.
Retailers call for stricter measures to prevent marketplaces from selling stolen goods: Critics say Amazon, Facebook, and eBay lack adequate protections to prevent fraud.
Google feels pressure from the EU’s antitrust streak: The company promised to negotiate to pay publishers who appear in search results after a hefty fine.
Brands shouldn’t shy away from foreign soccer partnerships: Brands only used up 5% of soccer’s $1.8 billion digital ad inventory.