Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.
On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.
Livestream platforms score funding as investors remain bullish on social commerce: Firework and buywith bag millions in financing as livestream shopping events go mainstream.
It now lets users convert payments to Bitcoin, and it launched two products to let customers access third-party apps.
CMOs grapple with challenges of data growth: Survey of marketing execs shows split sentiment on whether increased volume and sophistication of data hurts or hampers creativity.
Soft growth in a big market: Economic and pandemic headwinds restrain ad growth in China as tech crackdown challenges digital publishers.
Dollar Tree and Dollar General benefit from consumers trading down: The discount retailers profit when consumers become price-conscious.
Consumer spending grew an upwardly revised 3.1% in Q1: While many consumers expect the current inflationary shock to be temporary, rising prices are eating into companies’ bottom lines.
China’s COVID-19 lockdowns severely impacted Alibaba: Despite significant challenges across its business units, the retailer still beat expectations.
This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.
Gorillas sheds workers in another blow to the rapid delivery industry: The company fired 300 employees and will exit several markets as it struggles to reach profitability.
Consumers rank their favorite brands: A survey shows grocery and tech brands are favorites, while social media lags far behind.