Men’s grooming is a small but growing category to watch: TikTok and new lines from celebrities and influencers like LeBron James and Jake Paul are fueling the boom.
Inflation drove consumers to buy more store brands: But as sales remain strong, retailers look to premium private label items to foster loyalty.
Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.
Foxtrot may not have had its last dance: In an unlikely turn of events, the retailer’s former CEO bought the chain’s assets and plans to reopen about a dozen locations this summer.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
Fast-food chains hope value meals hook customers: While Jack in the Box, McDonald’s, and Burger King turn to promotions amid sluggish demand, consumers keep splurging on pricier options like Cava.
“Healthy” soda sales are soaring: But Poppi (and others) may need to shift their marketing messages in the wake of a class-action lawsuit arguing its gut health claims are misleading.
Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.
Dr Pepper has the right prescription to grow share: Savvy marketing, novel flavors, and a quirk in its distribution helped Dr Pepper tie Pepsi-Cola as the No. 2 carbonated soft drink brand.
Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity—while also doing good for the environment?
Ulta lays out path to growth after Q1 slowdown: The retailer is leaning into loyalty, exclusive products, and influencer marketing to combat growing competition.
L’Oréal deepens Luxe partnership with Amazon with Kiehl’s launch: The beauty company is banking on the retailer’s wide reach to boost customer acquisition and drive sales.
Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.
Loyalty programs are becoming a bigger part of the retail landscape: Gatorade is the latest brand to use rewards to build loyalty (and acquire valuable customer data).
Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.
Beauty brands have long ignored Gen X consumers: But that’s starting to change as emerging beauty brands U Beauty, Jones Road, and Beautystat address “advanced skin” concerns.
McDonald’s embraces “grandmacore”: The company’s limited-time “Grandma McFlurry” aims to recapture the success of last summer’s Grimace shake.
Budget pressures drive shoppers’ grocery choices: Price is the biggest factor when deciding where to shop, although quality, availability, and convenience also matter.
Walmart is in cost-cutting mode: The retail giant cuts corporate jobs as it prepares for growth to slow.
Kraft Heinz weighs Oscar Mayer sale amid mounting criticism of processed foods: The company is on a multi-year path to make its products more nutritious in response to shifting consumer preferences.