The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.
Could in-store health clinics drive grocery sales? A new report seems to think so. But the broader challenges of the retail clinic business model will likely be too difficult to overcome.
Starbucks’ staffing shortages pose challenge for new CEO Brian Niccol: Just one-third of workers believe stores are sufficiently staffed, hurting employee satisfaction and the customer experience.
Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.
Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.
As the path to purchase becomes more fragmented, brands must be everywhere the customer is—and retail media partnerships are stepping up. “There really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,” Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. “Every conversion point is a brand-building opportunity.”
7-Eleven to close nearly 450 North America stores as it struggles to adapt to shoppers’ shifting c-store habits: The retailer is also investing in digital and loyalty programs and improving its food options to win back customers.
Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.
Social media ad costs rise in key consumer categories: Our Industry KPI data suggests marketers may need to refine their ad strategies to improve campaign effectiveness.
CPG digital ad spending growth in 2024 will beat the average across industries.
Amazon tries to expand Whole Foods’ appeal: It added a micro fulfillment center to one site so customers can pick up an array of items when they shop.
Domino’s expects 6% global retail sales growth this year: While that’s below its long-term target of 7%, it’s significantly ahead of competitors such as Papa John’s and Pizza Hut.
US inflation eased in September, but consumers remain anxious about their finances: Food prices and the cost of living keep shoppers on edge, even as most indicators point to healthy spending.
Over half (56%) of US grocery retail executives are concerned about competition from internet grocery stores (like Thrive Market or Fresh Direct), according to a June 2024 survey from Deloitte. Nearly as many (53%) are concerned about third-party grocery shopping apps like Instacart or DoorDash.
While Instacart’s Caper Cart offers promising features, the high upfront costs and potential to over-saturate consumers with ads may deter retailers from fully adopting this technology.
PepsiCo takes steps to evolve its portfolio toward health and wellness: The company sees an opportunity to appeal to younger consumers who prefer eating small portions throughout the day.
Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.
Democratic lawmakers demand CPG companies stop engaging in shrinkflation: While the practice helped boost companies’ bottom lines, it carries a significant cost.
Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers’ price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That’s why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.
Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx’s Gen Z's Top 50 Beauty Brands Report Q3 2024.