Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
The company launched a slew of new product and services. So far, it’s bet is off to a solid start
They want the agency to clarify its proposal to reflect differences between credit cards and BNPL. They’re not wrong
While the Pix capabilities can bring in users, the app likely won’t convert users into long-term CBDC adopters
Amazon expands one- and two-day delivery to rural areas: The retail giant’s growing logistics infrastructure aims to speed up deliveries, which in turn should boost order frequency.
P&G and Unilever appear to have turned a corner: Both CPG companies saw volumes tick up in their most recent quarters. But they aren’t out of the woods yet.
Temu generated more in sales in the first half of 2024 than it did in all of 2023: The retailer’s momentum shows no signs of stalling, but government scrutiny and discontent among sellers could force a change in strategy.
Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.
The biggest Prime Day on record gave loyal consumers even more of a reason to love Amazon. Millennials shopped more conservatively during the sale this year, yet continued spending at other retailers. Meanwhile, retail competitors rode the wave of heightened buying intent. Here are five key stats on Prime Day that you didn’t know.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs?
Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.
Sam’s Club Member Access Platform (MAP) is launching display ads within its Scan & Go mobile checkout experience as an expansion of its omnichannel retail media formats. The move puts smartphones at the center of in-store retail media advertising, a move more retailers will likely make.
Unionized Apple Store employees taste victory with landmark collective bargaining agreement: But the advantage lies with the tech giant as organizing momentum stalls.
Prada bets on Hong Kong despite near-term headwinds: While tourism is well below pre-pandemic levels, the opportunity for favorable rents and easy access to mainland Chinese consumers is too good to pass up.
McDonald’s sales fell for the first time since 2020: The company’s overreliance on price hikes led it to lose its “value leadership” positioning. Reestablishing that role is the key to its turnaround.
7-Eleven looks to give consumers a fresh reason to stop in: The company is adding more high-quality products to its stores.
Chinese brands squeeze out US rivals: Apple, Starbucks, Nike, and McDonald’s are among the companies losing share in the world’s second-largest economy.
While some consumers’ finances are improving, other consumers are falling deeper into debt
It will likely mirror the rules forming in the US, regulating BNPL providers as credit card companies
“Amazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. “If we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.”