Nike’s Jordan brand makes a major push in China: It opened the Jordan-specific World of Flight store in Beijing—affiliated with domestic basketball stars—and offered limited-edition collaborations.
Desire to travel outweighs consumers’ financial concerns: American tourists are happy to spend more and go farther to satisfy their wanderlust.
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Off-site and on-site display ad spending will each more than double over the next five years.
The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as the digital advertising landscape grows more complex, incrementality has become more important than ever.
Shein moves one step closer to a London IPO: The retailer filed confidentially to go public in the UK as it struggles to navigate tensions between the US and China.
Target looks to its online marketplace to drive growth: The retailer’s new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.
Magazine Luiza helps AliExpress expand its foothold in the Brazilian market: The two struck an unusual deal to sell on each others’ platforms.
Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.
US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.
For advertisers—and consumers—the biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements.
68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.
Australia may let merchants add BNPL surcharges to pass these costs on to consumers, but this likely won’t solve the problem
For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs
This limits the networks’ opportunities in the market as they try to capture growing travel spend
India quick-commerce startup Zepto raises $665 million to capitalize on surging demand: Rapid deliveries are gaining share of the country’s nascent ecommerce market, pushing heavyweights like Flipkart and Reliance to join the fray.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
The partnership reportedly causes the bank to hemorrhage millions of dollars per month.
It’s leaning on data monetization and an in-store push to maintain growth, but it still has a way to go