Starbucks struggles without the PSL: Even the company’s banner Red Cup Day wasn’t enough to offset softening sales in November.
“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
The service can strengthen merchant relationships and give the card network an opportunity to monetize its troves of valuable data
The cards can bring the retailer stronger revenue streams and enhanced customer loyalty
The demand for BNPL shows the financial inclusion benefits it can bring, but it also carries overspending risks
US internet users are expected to spend an average of $1,652 this holiday season, exceeding pre-pandemic figures, according to Deloitte. This marks a 13.5% YoY growth rate from 2022, when average spending was $1,455.
As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.
Stores possess value far beyond driving on-prem sales: That’s why retailers are investing heavily in brick and mortar even as online sales gains significantly outpaces offline growth.
Retail media just got even bigger. We recently updated our US retail media ad spend forecast to show higher growth than previously estimated, culminating in $109.40 billion in spend in 2027.
The world of retail media is always changing. Here’s what has caught our eye over the past few months.
TikTok Shop has rapidly emerged an important channel for some merchants: But whether those early gains are sustainable remains a question given the significant discounts that drove those results.
Retailers turn to AI for supply chain assistance: Amazon is hoping its expanded tools fulfill demand for more sophisticated inventory management systems.
Branded merchandise is helping retailers create buzz: McDonald’s, Aldi, and Target are just a few of the companies relying on exclusive products to stay current with shoppers.
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
On-device AI is about to power a smartphone revolution: Smartphone sales are projected to rebound in 2024 and 2025, driven by generative AI innovations.
Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z’s attention—and dollars—this holiday season.
Offering both cards will help J. Crew transition eligible cardholders and tap new revenue streams
The proposal would end the Apple Card partnership in the next 12 to 15 months. We expect many issuers will put their hats in the ring to take it over
The rule would apply to the UPI and could help boost adoption by creating a new safety net
Ulta Beauty is optimistic as beauty becomes a mainstay of wellness routines: Sales and transactions grew healthily during Q3, despite emerging signs of cost-consciousness.