Social media ad costs rise in key consumer categories: Our Industry KPI data suggests marketers may need to refine their ad strategies to improve campaign effectiveness.
While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.
Relying on the revival of a Three Mile Island reactor, Microsoft plans to harness clean energy to meet the soaring demands of AI
Enforcing support timelines could stop companies from abandoning products early, saving consumers from expensive, unusable devices.
Best Buy’s comparable tablet and computing sales grew 6% in Q2: That’s a promising sign for the retailer, which has looked to AI-powered PCs and other technology, to help turn its fortunes around.
Peloton posted modest growth in FYQ4: That’s the first gain since the 2021 holiday quarter and a sign the company may be turning a corner as it shifts focus to its bottom line.
Small-format stores are gaining popularity among retailers trying to get closer to where consumers live and work. Some retailers, like Macy’s, are using small-format stores to reach consumers in more urban locations. But others, like Target, are going for a slightly different demographic—college students.
Best Buy looks to distinguish itself from the competition: The struggling retailer refreshes its online and offline presences to turn around its two-year slump.
Industry KPIs highlight advertising’s rising cost per acquisition: Some sectors with elevated CPAs enjoy strong conversion rates, but others are saddled with high costs and low return.
High costs and lackluster app offerings are leading to poor sales. Apple is slashing its shipment forecasts as it struggles to compete with more-affordable options like the Meta Quest 3.
Amazon is retiring Astro for Business operations and focusing on home-use robots instead. The shift echoes Amazon’s past adjustments when initial tech use cases didn’t meet expectations.
Best Buy goes all-in on AI computers: The retailer has exclusive rights to over 40% of Microsoft Copilot+ models and has trained thousands of workers on the technology.
Shopping list apps have to redevelop their interaction models to keep working within Alexa, marking the continued evolution of voice assistants in a crowded marketplace
Samsung’s lead in the market is slowing, and it could fall to a competitor with more affordable repair options.
Apple’s hearing study explores the prevalence of tinnitus: And we explore Apple’s motivations for the study, as a leader in the personal audio device market.
Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity—while also doing good for the environment?
Best Buy relies on promotions, AI innovation to combat sluggish demand: The retailer’s sales continued to drop in Q1 as consumers shy away from expensive purchases.
The Ai Pin maker is looking for a buyer and valuing itself at up to $1 billion. Technical issues, leadership changes, and fierce competition challenge its market potential.
An AI-powered Alexa will be a subscription service, enabling it to compete with multimodal chatbots. Its install base is an advantage, but privacy will be at the top of users’ minds
Can Apple entice hesitant consumers with a thinner iPhone? Smartphone buyers have been unimpressed with recent models. A flashy feature is a smart move if priced right.