Retail & Ecommerce

Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study.

Now they’re stressed about paying back their balances despite many macroeconomic factors improving

Firms like Wise aren’t just eating into banks’ remittance share—they’re gunning for broader banking services

Customers can use Affirm at Walmart’s self-checkout kiosks, which will help the firm capture more of Walmart’s in-store sales

his year, just over a quarter (26.7%) of all search ad dollars will be spent on retailer and retailer-affiliated properties. Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market

China’s economy is in a tough spot: Wages offered to Chinese workers fell by a record amount in the latest sign that China has yet to push past its challenges.

Auto sales bounced back last year: But high sticker prices and elevated borrowing costs are keeping many consumers on the sidelines—though this could unlock opportunities.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

Retailers’ restrictive returns policies are paying off: The total return rate fell in 2022, despite ecommerce’s growing share of sales.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

Retailers face additional supply chain pressure as shippers suspend Red Sea crossings: The move is driving up delivery times as well as freight costs.

US regulators face tighter timelines to challenge App Store exclusivity and payments dominance while global agencies ramp up pressure.

Providing a glimpse into the strategies behind a year marked by economic uncertainty, ecommerce disruptors, and rising competition for consumer loyalty, our “Behind the Numbers: Reimagining Retail” podcast’s unofficial retail awards offer lessons for brands to make more informed decisions in 2024. Our analysts discuss the winners that caught their attention—for better or worse.

A growing share of consumers want companies to take positions: That’s particularly true among younger consumers. But missteps by Bud Light and Target demonstrate the challenges of navigating that terrain.

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

Digitally native D2Cs will continue losing ground to established brands in 2024: But partnerships with wholesalers and marketplaces like Amazon, as well as a brick-and-mortar presence, could help narrow the gap.

Retail media is both a huge opportunity and a huge headache for brands: Advertisers spent $46.38 billion on retail media this year, but frustrations over lack of standardization could threaten future growth.

Ads hit Prime Video on January 29: Amazon's move to bolster ad revenues should allow it to better compete with the likes of Netflix and Disney+.