Almost one-quarter of US adult Netflix users aren’t paying to use the platform. The majority, or 63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.
Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.
On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.
The payments behemoth singled out digital wallets as a way to boost engagement going forward.
Pinterest is doing fine, despite a decline in monthly active users: The platform’s inherent ability to serve as a social discovery engine makes it highly valuable to advertisers..
Christina Cubeta, chief merchandising officer of Florists’ Transworld Delivery (FTD), shared with Insider Intelligence how cultural trends impact the creation of their products.
Search engines’ dominance for online product research is losing out: Consumers in Latin America increasingly prefer to search for products on retail sites such as Amazon or Mercado Libre.
The pandemic has significantly disrupted brand loyalty: Worries over inflation and supply chain issues are causing customers to prioritize price and availability.
US consumers are switching to private label brands: While 90% of US adults who switched from national to private labels did so for a better value, bigger assortments and membership perks were also motivators.
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.
Walmart adds fashion star power: WIth new partnerships in fold, the retailer pushes into stylish activewear, swimwear, and furniture at the same time it emphasizes a value-oriented message.
Payments volume grew 17% YoY in Q2 despite leaving a major market. Visa is focusing growth ambitions on new tech like open banking.
Negative reviews play a significant role in consumers’ purchasing decisions: 76% of US consumers would be unlikely to purchase a product with a one-star or less online review.
While the US economy contracted in Q1, consumers continued spending: Even with the Omicron wave restraining expenses on restaurants and travel, consumer spending rose 2.7%.
In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.