Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.
Retail media networks (RMNs) are using APIs to give advertisers more control over the management, measurement, and optimization of their campaigns.
Uncertainty is having a chilling effect on US M&A activity: The number—and size—of deals is down YoY as companies wait for more clarity on government policy.
National Burrito Day is this Thursday: Chipotle’s success with the made-up holiday has driven competitors like Qdoba, Moe’s Southwest Grill, and even 7-Eleven to offer their own burrito-centric deals.
Much is in flux when it comes to tariffs: That uncertainty is putting stress on companies and consumers as they weigh whether to spend or save.
On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.
Last month, M&M's launched its first loyalty program, Fun Club, allowing consumers to earn points by completing activities and redeem them for sweepstakes entries or M&M's merchandise. While loyalty programs are typically associated with high-frequency purchases—like groceries, travel, or restaurants—even low-frequency brands are using loyalty to increase engagement, gather data, and drive sales amid rising competition.
Creators get Cannes spotlight in 2025: With rebranded awards and new categories, Cannes Lions acknowledges the growing impact of creator-driven marketing.
61% of US consumers have used AI tools for online shopping: Retailers have a clear opportunity to leverage the technology for more personalized experiences.
This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers
The platform can help the card program better compete with traditional cards from large issuers
Issuers can tap these models to reach a new customer segment and boost their credit card account openings
Sluggish spending in February signals a challenging year: Consumers are curbing discretionary spending as sentiment plunges to the lowest level in over two years.
TikTok Shop expands in Europe as US fate remains uncertain: Launch in France, Germany, and Italy underscores push for growth amid pressure to boost sales.
Walmart will invest $6 billion in Mexico this year: The move could protect it from growing anti-American sentiment.
Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.
As hype over the asset class explodes, players want to capitalize on early-mover advantages
These can fuel more frequent debit card usage, helping these cards better compete against credit card programs
The company is likely looking for ways to reinvigorate growth after a weaker-than-expected Q4